238 pages - September 2021
ISBN papier : 9781784057992
ISBN ebook : 9781784067991


– Paperback:
Free delivery for any order placed directly through the ISTE Group website istegroup.com
Delivery time: approximately two weeks
Deliveries only within metropolitan France, Belgium, Switzerland and Luxembourg
Printed in color
An ebook version is provided free with every hardcopy ordered through our website
It will be sent after the order is completed
Offer not applicable to bookshops

– Ebook:
Prices reserved for private individuals
Licenses for institutions: contact us
Our ebooks are in PDF format (readable on any device)

Sorry, this entry is only available in French.

(FR) Partie 1. Comprendre les fondamentaux de l’orientation client dans les services B2B
Partie 2. Connaître son client
Partie 3. Valoriser son offre
Partie 4. Réaliser son service

Valérie Mathieu

Valérie Mathieu est maître de conférences HDR à l’IAE Aix-Marseille, où elle est directrice du Master management et marketing des services et directrice associée en charge des relations entreprises, des diplômés et de la formation continue.