Mercedes Medina teaches Media Economics and Entrepreneurship in Communication at the University of Navarra (Spain). Her research interests are focused on media markets, strategic management and quality in media content.
Mónica Herrero is Dean of the School of Communication of the University of Navarra (Spain). She lectures in Media Management and her research focuses on television economics and new relationships in the digital era.
Alicia Urgellés is a PhD candidate in the Department of Media Management at the University of Navarra (Spain). Her research focuses on entertainment media economics and business models in the video-on-demand context.