pages
282
ISBN
9781848219731

Starting from strategic management problems and the case studies of the managerial school of thought, this book presents an original analysis of these problems based on concepts of game theory. A conceptual and operational approach to the resolution of these concrete problems (food industry, media, automation, energy) is proposed. The formulation of concepts is pedagogical […]

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Starting from strategic management problems and the case studies of the managerial school of thought, this book presents an original analysis of these problems based on concepts of game theory. A conceptual and operational approach to the resolution of these concrete problems (food industry, media, automation, energy) is proposed. The formulation of concepts is pedagogical with a perspective of operational use.

The book covers both the predictive and decision-making aspects of game theory and the reflexive dimension of theory. Through the tools presented, it helps to fine-tune the strategic decision-making process and to understand how a business strategy takes shape in a context of interactions and competition in the markets. Also discussed is the relationship between the company and public authorities in the context of corporate social responsibility (CSR).

This book is aimed at managers, executives of private or public companies, workers in initial and/or continuing education, as well as business and engineering students.

1. Game Theory and Strategic Management.
2. From Static Games to Dynamic Approaches.
3. Coalitions Formation.
4.Application 1: Dieselgate.
5. Application 2: Emergence of Food Safety Standards.
6. Application 3: Petrol Stations.
7. Application 4: HD-DVD versus Blu-ray.

Abdelhakim Hammoudi

Abdelhakim Hammoudi est docteur de l’École des ponts et chaussées de Paris et chercheur à l’Institut national de la recherche agronomique. Il est spécialiste d’économie industrielle et managériale et d’économie industrielle agroalimentaire.

Nabyla Daidj

Nabyla Daidj est enseignante-chercheuse à Télécom École de management (Institut Mines-Télécom). Ses recherches actuelles portent sur l’impact de la transformation numérique sur la création de valeur, les stratégies et les modèles d’affaires des entreprises, notamment dans le secteur des TIC.