{"id":9821,"date":"2018-02-28T10:32:20","date_gmt":"2018-02-28T09:32:20","guid":{"rendered":"https:\/\/iste.yhello.co\/?post_type=product&#038;p=9821"},"modified":"2024-01-03T13:41:24","modified_gmt":"2024-01-03T13:41:24","slug":"histoire-dune-plateforme-de-commerce-electronique","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/fr\/produit\/histoire-dune-plateforme-de-commerce-electronique\/","title":{"rendered":"Histoire d\u2019une plateforme de commerce \u00e9lectronique"},"content":{"rendered":"<p>Les plateformes \u00e9lectroniques de r\u00e9servation (telle Booking.com) ou de distribution (telle Amazon) se multiplient aujourd\u2019hui \u00e0 un rythme effr\u00e9n\u00e9. Cette technologie a pourtant d\u00e9j\u00e0 plus de 40 ans.<\/p>\n<p>En 1976, la compagnie a\u00e9rienne American Airlines a cr\u00e9\u00e9, sous le nom de SABRE, la premi\u00e8re plateforme \u00e9lectronique jouant le r\u00f4le d\u2019interm\u00e9diaire entre les compagnies a\u00e9riennes et les agences de voyage. L\u2019innovation qu\u2019elle repr\u00e9sente \u00e0 cette \u00e9poque est consid\u00e9rable. Mais les guerres commerciales men\u00e9es par American Airlines pour garder, \u00e0 son profit, la position concurrentielle de SABRE, les proc\u00e8s que SABRE dut affronter, les obstacles dress\u00e9s par les autorit\u00e9s am\u00e9ricaines et europ\u00e9ennes ou encore la fa\u00e7on dont SABRE a r\u00e9ussi \u00e0 affronter la concurrence permise par l\u2019arriv\u00e9e des ordinateurs personnels et d\u2019Internet restent autant de pans mal connus de l\u2019histoire de SABRE.<\/p>\n<p>C\u2019est pour \u00e9clairer tous ces points que\u00a0<em>Histoire d\u2019une plateforme de commerce \u00e9lectronique<\/em>\u00a0pr\u00e9sente l\u2019histoire de SABRE sous ses aspects techniques, commerciaux, politiques, juridiques, sociologiques et g\u00e9opolitiques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les plateformes \u00e9lectroniques de r\u00e9servation (telle Booking.com) ou de distribution (telle Amazon) se multiplient aujourd\u2019hui \u00e0 un rythme effr\u00e9n\u00e9. Cette technologie a pourtant d\u00e9j\u00e0 plus de 40 ans. En 1976, la compagnie a\u00e9rienne American Airlines a cr\u00e9\u00e9, sous le nom de SABRE, la premi\u00e8re plateforme \u00e9lectronique jouant le r\u00f4le d\u2019interm\u00e9diaire entre les compagnies a\u00e9riennes et [&hellip;]<\/p>\n","protected":false},"featured_media":9826,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[3259],"product_tag":[],"class_list":{"0":"post-9821","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-uncategorized","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-variable"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Histoire d\u2019une plateforme de commerce \u00e9lectronique - ISTE Group<\/title>\n<meta name=\"description\" content=\"Histoire d\u2019une plateforme de commerce \u00e9lectronique\u00a0pr\u00e9sente l\u2019histoire de SABRE sous ses aspects techniques, commerciaux, politiques, juridiques, sociologiques et g\u00e9opolitiques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.istegroup.com\/en\/produit\/histoire-dune-plateforme-de-commerce-electronique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Histoire d\u2019une plateforme de commerce \u00e9lectronique - 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