{"id":62346,"date":"2025-11-26T10:10:49","date_gmt":"2025-11-26T10:10:49","guid":{"rendered":"https:\/\/www.istegroup.com\/?post_type=product&#038;p=62346"},"modified":"2025-11-26T13:58:13","modified_gmt":"2025-11-26T13:58:13","slug":"le-revenue-management-a-lere-de-lintelligence-artificielle","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/fr\/produit\/le-revenue-management-a-lere-de-lintelligence-artificielle\/","title":{"rendered":"Le revenue management \u00e0 l\u2019\u00e8re de l\u2019intelligence artificielle"},"content":{"rendered":"<p>\u00c0 l\u2019heure o\u00f9 l\u2019intelligence artificielle transforme en profondeur les pratiques de gestion des entreprises de services, le <em>revenue management<\/em> (RM) s\u2019impose comme une discipline strat\u00e9gique essentielle pour faire face \u00e0 la variabilit\u00e9 de la demande et optimiser l\u2019utilisation des ressources.<\/p>\n<p>Illustr\u00e9 par de nombreux cas concrets, <em>Le<\/em> revenue management <em>\u00e0 l\u2019\u00e8re de l\u2019intelligence artificielle<\/em> propose un tour d\u2019horizon complet des principes, des mod\u00e8les et des applications du RM. Puis, il traite \u00e9galement les enjeux \u00e9thiques soulev\u00e9s par le recours croissant au num\u00e9rique et \u00e0 l\u2019IA dans la gestion des prix et des revenus.<\/p>\n<p>Destin\u00e9 aux professionnels, aux \u00e9tudiants et \u00e0 tous ceux qui s\u2019int\u00e9ressent \u00e0 ces probl\u00e9matiques, cet ouvrage met l\u2019accent sur l\u2019importance de la transparence et de l\u2019\u00e9quit\u00e9, conditions indispensables au maintien de la confiance des consommateurs. Il montre \u00e9galement que le RM n\u2019est pas seulement une m\u00e9thode de tarification, mais un v\u00e9ritable levier strat\u00e9gique pour la comp\u00e9titivit\u00e9, la satisfaction client et la durabilit\u00e9 des entreprises de services, dans un environnement \u00e9conomique en constante \u00e9volution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019heure o\u00f9 l\u2019intelligence artificielle transforme en profondeur les pratiques de gestion des entreprises de services, le revenue management (RM) s\u2019impose comme une discipline strat\u00e9gique essentielle pour faire face \u00e0 la variabilit\u00e9 de la demande et optimiser l\u2019utilisation des ressources. Illustr\u00e9 par de nombreux cas concrets, Le revenue management \u00e0 l\u2019\u00e8re de l\u2019intelligence artificielle propose [&hellip;]<\/p>\n","protected":false},"featured_media":62357,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[3262,684],"product_tag":[],"class_list":{"0":"post-62346","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-non-classe","7":"product_cat-sciences-socit-et-nouvelles-technologies-188422468","9":"first","10":"instock","11":"shipping-taxable","12":"purchasable","13":"product-type-variable"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le revenue management \u00e0 l\u2019\u00e8re de l\u2019intelligence artificielle - ISTE Group<\/title>\n<meta name=\"description\" content=\"Le revenue management \u00e0 l\u2019\u00e8re de l\u2019intelligence artificielle propose un tour d\u2019horizon complet des principes, des mod\u00e8les et des applications du RM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.istegroup.com\/produit\/le-revenue-management-a-lere-de-lintelligence-artificielle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le revenue management \u00e0 l\u2019\u00e8re de l\u2019intelligence artificielle - 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