{"id":54105,"date":"2023-10-27T09:32:16","date_gmt":"2023-10-27T08:32:16","guid":{"rendered":"https:\/\/www.istegroup.com\/?post_type=product&#038;p=54105"},"modified":"2024-09-11T14:04:34","modified_gmt":"2024-09-11T13:04:34","slug":"management-et-marketing-du-vin-2","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/fr\/produit\/management-et-marketing-du-vin-2\/","title":{"rendered":"Management et marketing du vin 2"},"content":{"rendered":"<p>Concurrence accrue des nouveaux pays producteurs et des produits de substitution, d\u00e9consommation de vin, changement climatique, crise sanitaire ou contextes g\u00e9opolitiques, la fili\u00e8re viticole se retrouve depuis quelques ann\u00e9es confront\u00e9e \u00e0 de graves difficult\u00e9s.<\/p>\n<p>Pour autant, cette p\u00e9riode r\u00e9cente offre paradoxalement de nouvelles opportunit\u00e9s. \u00c0 travers la pr\u00e9sentation des r\u00e9sultats de recherches originales, des grilles de lecture, des illustrations et des \u00e9tudes de cas, <em>Management et marketing du vin 2<\/em> analyse les principaux enjeux des fili\u00e8res vitivinicoles et envisage les opportunit\u00e9s nouvelles : un dynamisme renouvel\u00e9 d&rsquo;innovations techniques, organisationnelles et commerciales, des capacit\u00e9s d\u2019adaptation des acteurs, une introduction plus importante des nouvelles technologies, etc. L\u2019approche plurielle, mise en place par les diff\u00e9rents auteurs et experts, propose une r\u00e9flexion enrichie qui permet de mieux comprendre l\u2019actualit\u00e9 de la fili\u00e8re vitivinicole et pr\u00e9sente les leviers d\u2019adaptation aux nouvelles attentes commerciales, soci\u00e9tales et environnementales.<\/p>\n<p><strong>Cet ouvrage a re\u00e7u le prix de l\u2019OIV 2024, dans la cat\u00e9gorie \u00c9conomie.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Concurrence accrue des nouveaux pays producteurs et des produits de substitution, d\u00e9consommation de vin, changement climatique, crise sanitaire ou contextes g\u00e9opolitiques, la fili\u00e8re viticole se retrouve depuis quelques ann\u00e9es confront\u00e9e \u00e0 de graves difficult\u00e9s. Pour autant, cette p\u00e9riode r\u00e9cente offre paradoxalement de nouvelles opportunit\u00e9s. \u00c0 travers la pr\u00e9sentation des r\u00e9sultats de recherches originales, des grilles [&hellip;]<\/p>\n","protected":false},"featured_media":57894,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[3262],"product_tag":[],"class_list":{"0":"post-54105","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-non-classe","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-variable"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Management et marketing du vin 2 - ISTE Group<\/title>\n<meta name=\"description\" content=\"Concurrence accrue des nouveaux pays producteurs et des produits de substitution, d\u00e9consommation de vin, changement climatique, crise sanitaire ou contextes g\u00e9opolitiques, la fili\u00e8re viticole se retrouve depuis quelques ann\u00e9es confront\u00e9e \u00e0 de graves difficult\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.istegroup.com\/fr\/produit\/management-et-marketing-du-vin-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Management et marketing du vin 2 - 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