{"id":455,"date":"2017-07-28T14:49:05","date_gmt":"2017-07-28T12:49:05","guid":{"rendered":"https:\/\/iste.yhello.co\/product\/les-tactiques-de-la-qualite-competitive\/"},"modified":"2024-01-03T13:40:09","modified_gmt":"2024-01-03T13:40:09","slug":"les-tactiques-de-la-qualite-competitive","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/fr\/produit\/les-tactiques-de-la-qualite-competitive\/","title":{"rendered":"Les tactiques de la qualit\u00e9 comp\u00e9titive"},"content":{"rendered":"<p>Lorsque la pression concurrentielle s\u2019accro\u00eet sur un march\u00e9, les entreprises doivent renforcer leur comp\u00e9titivit\u00e9, pour freiner les assauts de leurs rivaux ou migrer vers de nouveaux march\u00e9s o\u00f9 la concurrence est moins forte. Quelle que soit la strat\u00e9gie adopt\u00e9e, les organisations sont amen\u00e9es \u00e0 se poser la question de l\u2019usage de la qualit\u00e9 comme r\u00e9el facteur de comp\u00e9titivit\u00e9.<\/p>\n<p>Cet ouvrage permet aux d\u00e9cideurs de choisir les modes d\u2019actions les plus pertinents et les plus rentables pour appr\u00e9cier le fonctionnement de l\u2019entreprise et ses prestations. Il analyse successivement comment ces choix modifient l\u2019architecture d\u2019une d\u00e9marche qualit\u00e9 classique, comment assurer le succ\u00e8s socio\u00e9conomique de ces modes d\u2019actions, comment communiquer pour multiplier les liens qui doivent s\u2019\u00e9tablir entre l\u2019entreprise et ses parties prenantes, et comment impliquer l\u2019ensemble des managers dans cette d\u00e9marche.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lorsque la pression concurrentielle s\u2019accro\u00eet sur un march\u00e9, les entreprises doivent renforcer leur comp\u00e9titivit\u00e9, pour freiner les assauts de leurs rivaux ou migrer vers de nouveaux march\u00e9s o\u00f9 la concurrence est moins forte. Quelle que soit la strat\u00e9gie adopt\u00e9e, les organisations sont amen\u00e9es \u00e0 se poser la question de l\u2019usage de la qualit\u00e9 comme r\u00e9el [&hellip;]<\/p>\n","protected":false},"featured_media":456,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[670],"product_tag":[1823,1473,31,196,1114,1219,1220,1824,1825,1124,197,198,199,21,200,22,201,1826,203,204,63,25,172,209,1353,1827,212,38,192,145,28,1828],"class_list":{"0":"post-455","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-innovation-entrepreneuriat-et-gestion-11041751","7":"product_tag-assurance","8":"product_tag-competitivite","9":"product_tag-ebook","10":"product_tag-ebooks","11":"product_tag-economie","12":"product_tag-entreprises","13":"product_tag-finance","14":"product_tag-formation-et-developpement","15":"product_tag-gestion-et-societe","16":"product_tag-investissements","17":"product_tag-iste","18":"product_tag-iste-edition","19":"product_tag-iste-editions","20":"product_tag-iste-group","21":"product_tag-isteedition","22":"product_tag-istegroup","23":"product_tag-kindle","24":"product_tag-les-tactiques-de-la-qualite-competitive","25":"product_tag-liseuse","26":"product_tag-livre","27":"product_tag-livre-electronique","28":"product_tag-livre-numerique","29":"product_tag-livre-scientifique","30":"product_tag-livres-scientifiques","31":"product_tag-marches","32":"product_tag-marketing-et-gestion-des-ventes","33":"product_tag-ouvrage","34":"product_tag-ouvrage-numerique","35":"product_tag-ouvrage-science","36":"product_tag-ouvrage-scientifique","37":"product_tag-ouvrage-scientifique-francais","38":"product_tag-pierre-maillard","40":"first","41":"instock","42":"shipping-taxable","43":"purchasable","44":"product-type-variable"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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