{"id":43357,"date":"2021-08-06T12:37:59","date_gmt":"2021-08-06T11:37:59","guid":{"rendered":"https:\/\/www.istegroup.com\/?post_type=product&#038;p=43357"},"modified":"2024-01-03T13:45:18","modified_gmt":"2024-01-03T13:45:18","slug":"le-manager-oriente-client-dans-les-services-b2b","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/fr\/produit\/le-manager-oriente-client-dans-les-services-b2b\/","title":{"rendered":"Le manager orient\u00e9 client dans les services B2B"},"content":{"rendered":"<p>La notion d\u2019orientation client devient une n\u00e9cessit\u00e9 plus qu\u2019un choix pour de nombreuses entreprises. Elle est une r\u00e9ponse durable \u00e0 la pression concurrentielle et accompagne l\u2019entreprise dans une d\u00e9finition renouvel\u00e9e de sa mission, au-del\u00e0 du seul profit \u00e9conomique direct. Le manager, dans les services B2B, par sa proximit\u00e9 naturelle avec ses \u00e9quipes, ses march\u00e9s et ses clients, est l\u2019acteur essentiel du d\u00e9ploiement de cette orientation.<\/p>\n<p><em>Le manager orient\u00e9 client dans les services B2B<\/em> apporte au manager la connaissance et les outils n\u00e9cessaires pour mettre en oeuvre, lui-m\u00eame, cette orientation client, tout en y associant son \u00e9quipe \u00e9largie. Dans cette optique, cet ouvrage pr\u00e9sente une d\u00e9marche structur\u00e9e en quatre \u00e9tapes : comprendre les fondamentaux de l\u2019orientation client dans les services B2B, conna\u00eetre son client, valoriser son offre et r\u00e9aliser son service.<\/p>","protected":false},"excerpt":{"rendered":"<p>La notion d\u2019orientation client devient une n\u00e9cessit\u00e9 plus qu\u2019un choix pour de nombreuses entreprises. Elle est une r\u00e9ponse durable \u00e0 la pression concurrentielle et accompagne l\u2019entreprise dans une d\u00e9finition renouvel\u00e9e de sa mission, au-del\u00e0 du seul profit \u00e9conomique direct. Le manager, dans les services B2B, par sa proximit\u00e9 naturelle avec ses \u00e9quipes, ses march\u00e9s et [&hellip;]<\/p>\n","protected":false},"featured_media":43360,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[3262],"product_tag":[],"class_list":{"0":"post-43357","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-non-classe","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-variable"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le manager orient\u00e9 client dans les services B2B - ISTE Group<\/title>\n<meta name=\"description\" content=\"Le manager orient\u00e9 client dans les services B2B apporte au manager la connaissance et les outils n\u00e9cessaires pour mettre en oeuvre, lui-m\u00eame, cette orientation client, tout en y associant son \u00e9quipe \u00e9largie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.istegroup.com\/produit\/le-manager-oriente-client-dans-les-services-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le manager orient\u00e9 client dans les services B2B - 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