{"id":41665,"date":"2021-06-18T14:18:48","date_gmt":"2021-06-18T13:18:48","guid":{"rendered":"https:\/\/www.istegroup.com\/?post_type=product&p=41665"},"modified":"2024-04-29T10:14:53","modified_gmt":"2024-04-29T09:14:53","slug":"innovation-et-export","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-export\/","title":{"rendered":"Innovation et export"},"content":{"rendered":"

L\u2019innovation et l\u2019exportation sont traditionnellement consid\u00e9r\u00e9es s\u00e9par\u00e9ment, tant au sein des entreprises que des organismes de soutien qui leur sont d\u00e9di\u00e9s. Aussi, il n\u2019existe que tr\u00e8s peu de travaux acad\u00e9miques ax\u00e9s sur la fa\u00e7on de mettre en oeuvre cette relation de mani\u00e8re op\u00e9rationnelle.<\/p>\n

Cet ouvrage propose un outil de diagnostic conjoint \u00e0 destination des PME, mettant en avant de bonnes pratiques \u00e0 ma\u00eetriser pour am\u00e9liorer simultan\u00e9ment leurs performances en mati\u00e8re d\u2019innovation et d\u2019exportation, \u00e0 la mani\u00e8re d\u2019un cercle vertueux.<\/p>\n

Innovation et export : le double d\u00e9fi de la petite entreprise<\/em> vise \u00e0 promouvoir une prise en compte simultan\u00e9e de l\u2019innovation et de l\u2019exportation dans le management strat\u00e9gique des PME, pour qui l\u2019exploitation de synergies s\u2019av\u00e8re \u00eatre un levier puissant permettant de pallier leurs difficult\u00e9s \u00e0 mobiliser des ressources importantes.<\/p>\n

Table des mati\u00e8res<\/a>Introduction<\/a><\/p>","protected":false},"excerpt":{"rendered":"

L\u2019innovation et l\u2019exportation sont traditionnellement consid\u00e9r\u00e9es s\u00e9par\u00e9ment, tant au sein des entreprises que des organismes de soutien qui leur sont d\u00e9di\u00e9s. Aussi, il n\u2019existe que tr\u00e8s peu de travaux acad\u00e9miques ax\u00e9s sur la fa\u00e7on de mettre en oeuvre cette relation de mani\u00e8re op\u00e9rationnelle. Cet ouvrage propose un outil de diagnostic conjoint \u00e0 destination des PME, […]<\/p>\n","protected":false},"featured_media":56534,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[3262],"product_tag":[],"class_list":{"0":"post-41665","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-non-classe","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-variable"},"acf":[],"yoast_head":"\nInnovation et export - ISTE Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.istegroup.com\/en\/produit\/innovation-et-export\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation et export - ISTE Group\" \/>\n<meta property=\"og:description\" content=\"L\u2019innovation et l\u2019exportation sont traditionnellement consid\u00e9r\u00e9es s\u00e9par\u00e9ment, tant au sein des entreprises que des organismes de soutien qui leur sont d\u00e9di\u00e9s. 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