{"id":39381,"date":"2021-05-21T13:47:09","date_gmt":"2021-05-21T12:47:09","guid":{"rendered":"https:\/\/www.istegroup.com\/?post_type=product&#038;p=39381"},"modified":"2024-01-03T13:44:36","modified_gmt":"2024-01-03T13:44:36","slug":"linnovation-ouverte-une-affaire-humaine","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/fr\/produit\/linnovation-ouverte-une-affaire-humaine\/","title":{"rendered":"L\u2019innovation ouverte, une affaire humaine"},"content":{"rendered":"<p>Lorsqu\u2019elle est pratiqu\u00e9e par de grandes entreprises, l\u2019innovation ouverte avec les start-up suppose de nombreuses interactions. Il s\u2019agit en quelque sorte de \u00ab marier \u00bb des dirigeants de start-up avec des salari\u00e9s de grands groupes afin de d\u00e9velopper leurs relations.<\/p>\n<p>L\u2019objectif de cet ouvrage est de d\u00e9crire explicitement les interactions quotidiennes qui doivent \u00eatre mises en oeuvre pour transformer ces interactions <em>one to one<\/em> ou <em>one to many<\/em> en valeurs tangibles (partenariats commerciaux) et intangibles (satisfaction de la relation). Il pr\u00e9sente et analyse des paroles, des comportements et des t\u00e9moignages de professionnels issus de ces deux mondes, mais ne se cantonne pas au seul domaine professionnel. En effet, les interactions humaines pour g\u00e9n\u00e9rer de la valeur sont aussi une n\u00e9cessit\u00e9 dans le domaine personnel. La place de l\u2019Humain dans tout syst\u00e8me est essentielle ; il doit la trouver pour aller de l\u2019avant.<\/p>\n<p><a class=\"button\" style=\"margin-right: 10%\" href=\"https:\/\/www.istegroup.com\/wp-content\/uploads\/2021\/04\/758_Linnovation-ouverte-une-affaire-humaine_Latouche_TDM.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Table des mati\u00e8res<\/a><a class=\"button\" style=\"margin-left: 10%\" href=\"https:\/\/www.istegroup.com\/wp-content\/uploads\/2021\/04\/758_Linnovation-ouverte-une-affaire-humaine_Latouche_Premi\u00e8re-partie.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Avant-propos et Introduction<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Lorsqu\u2019elle est pratiqu\u00e9e par de grandes entreprises, l\u2019innovation ouverte avec les start-up suppose de nombreuses interactions. Il s\u2019agit en quelque sorte de \u00ab marier \u00bb des dirigeants de start-up avec des salari\u00e9s de grands groupes afin de d\u00e9velopper leurs relations. L\u2019objectif de cet ouvrage est de d\u00e9crire explicitement les interactions quotidiennes qui doivent \u00eatre mises [&hellip;]<\/p>\n","protected":false},"featured_media":39386,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[3262],"product_tag":[],"class_list":{"0":"post-39381","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-non-classe","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-variable"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019innovation ouverte, une affaire humaine - ISTE Group<\/title>\n<meta name=\"description\" content=\"Lorsqu\u2019elle est pratiqu\u00e9e par de grandes entreprises, l\u2019innovation ouverte avec les start-up suppose de nombreuses interactions. Il\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.istegroup.com\/produit\/linnovation-ouverte-une-affaire-humaine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019innovation ouverte, une affaire humaine - ISTE Group\" \/>\n<meta property=\"og:description\" content=\"Lorsqu\u2019elle est pratiqu\u00e9e par de grandes entreprises, l\u2019innovation ouverte avec les start-up suppose de nombreuses interactions. 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