{"id":38680,"date":"2021-04-11T10:01:40","date_gmt":"2021-04-11T09:01:40","guid":{"rendered":"https:\/\/www.istegroup.com\/?post_type=product&#038;p=38680"},"modified":"2024-01-03T13:44:16","modified_gmt":"2024-01-03T13:44:16","slug":"management-et-marketing-du-vin","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/fr\/produit\/management-et-marketing-du-vin\/","title":{"rendered":"Management et marketing du vin"},"content":{"rendered":"<p><em>Management et marketing du vin pr\u00e9sente<\/em> les d\u00e9fis et les enjeux auxquels se trouve confront\u00e9e la fili\u00e8re vitivinicole fran\u00e7aise.<\/p>\n<p>\u00c0 partir des travaux de chercheurs en marketing et en management appliqu\u00e9s au secteur vitivinicole fran\u00e7ais, l\u2019ouvrage analyse des r\u00e9sultats r\u00e9cents en termes de gouvernance, de comp\u00e9titivit\u00e9, de strat\u00e9gies d\u2019exportation et d\u2019adaptation au changement climatique, d\u2019application marketing et de positionnement des vins \u00e0 l\u2019international. \u00c0 travers de nombreuses illustrations et \u00e9tudes de cas, il fournit des outils manag\u00e9riaux et op\u00e9rationnels ainsi que des grilles de lecture aux acteurs du secteur (producteurs, institutions, responsables de structures viticoles, acteurs de la distribution).<\/p>\n<p>Les professionnels de la fili\u00e8re, les universitaires, les \u00e9tudiants et les passionn\u00e9s du vin y trouveront des informations actualis\u00e9es, des analyses approfondies et une r\u00e9flexion stimulante sur les perspectives de ce secteur, \u00e0 la fois traditionnel et innovant.<\/p>\n<p><strong>Cet ouvrage a re\u00e7u le prix de l\u2019OIV 2022, dans la cat\u00e9gorie \u00c9conomie Vitivinicole.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Management et marketing du vin pr\u00e9sente les d\u00e9fis et les enjeux auxquels se trouve confront\u00e9e la fili\u00e8re vitivinicole fran\u00e7aise. \u00c0 partir des travaux de chercheurs en marketing et en management appliqu\u00e9s au secteur vitivinicole fran\u00e7ais, l\u2019ouvrage analyse des r\u00e9sultats r\u00e9cents en termes de gouvernance, de comp\u00e9titivit\u00e9, de strat\u00e9gies d\u2019exportation et d\u2019adaptation au changement climatique, d\u2019application [&hellip;]<\/p>\n","protected":false},"featured_media":47303,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[3262],"product_tag":[],"class_list":{"0":"post-38680","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-non-classe","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-variable"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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