{"id":379,"date":"2017-07-28T12:33:50","date_gmt":"2017-07-28T10:33:50","guid":{"rendered":"https:\/\/iste.yhello.co\/product\/le-marketing-des-objets-technologiques-et-des-services-numeriques\/"},"modified":"2024-01-03T13:39:38","modified_gmt":"2024-01-03T13:39:38","slug":"le-marketing-des-objets-technologiques-et-des-services-numeriques","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/fr\/produit\/le-marketing-des-objets-technologiques-et-des-services-numeriques\/","title":{"rendered":"Le marketing des objets technologiques et des services num\u00e9riques"},"content":{"rendered":"<p>Lors de l\u2019achat d\u2019une marchandise, le consommateur doit trouver au produit une utilit\u00e9, tandis que le producteur doit y voir son int\u00e9r\u00eat financier. Mais pour que cet \u00e9change se concr\u00e9tise, acheteur et vendeur doivent se rencontrer dans ce lieu, physique ou virtuel, appel\u00e9 \u00ab march\u00e9 \u00bb.<br \/>\nA l\u2019\u00e8re d\u2019Internet et des r\u00e9seaux sociaux,\u00a0<em>Le marketing des objets technologiques et des services num\u00e9riques\u00a0<\/em>d\u00e9veloppe la notion de march\u00e9, ses diff\u00e9rentes formes, ses caract\u00e9ristiques et ses conditions particuli\u00e8res, mais \u00e9galement les m\u00e9canismes primordiaux du passage des besoins aux d\u00e9sirs. Analysant le conditionnement sociologique et psychologique du consommateur et son comportement face aux entreprises, il met ainsi en \u00e9vidence les nouvelles relations entre ces diff\u00e9rents acteurs.<br \/>\nConsacr\u00e9 au marketing tactique, cet ouvrage pr\u00e9sente \u00e0 la fois les th\u00e9ories et les outils de l\u2019analyse de march\u00e9 (analyse documentaire, \u00e9tude qualitative, quantitative, etc.) permettant d\u2019appr\u00e9hender les usages, les attentes et les demandes des individus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lors de l\u2019achat d\u2019une marchandise, le consommateur doit trouver au produit une utilit\u00e9, tandis que le producteur doit y voir son int\u00e9r\u00eat financier. Mais pour que cet \u00e9change se concr\u00e9tise, acheteur et vendeur doivent se rencontrer dans ce lieu, physique ou virtuel, appel\u00e9 \u00ab march\u00e9 \u00bb. A l\u2019\u00e8re d\u2019Internet et des r\u00e9seaux sociaux,\u00a0Le marketing des [&hellip;]<\/p>\n","protected":false},"featured_media":380,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[670],"product_tag":[1623,170,31,196,197,198,199,21,200,22,201,1624,1625,203,204,63,25,172,209,1626,292,1627,212,38,192,145,28,1628,253,262],"class_list":{"0":"post-379","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-innovation-entrepreneuriat-et-gestion-11041751","7":"product_tag-bruno-salgues","8":"product_tag-communication","9":"product_tag-ebook","10":"product_tag-ebooks","11":"product_tag-iste","12":"product_tag-iste-edition","13":"product_tag-iste-editions","14":"product_tag-iste-group","15":"product_tag-isteedition","16":"product_tag-istegroup","17":"product_tag-kindle","18":"product_tag-laurent-bister","19":"product_tag-le-marketing-des-objets-technologiques-et-des-services-numeriques","20":"product_tag-liseuse","21":"product_tag-livre","22":"product_tag-livre-electronique","23":"product_tag-livre-numerique","24":"product_tag-livre-scientifique","25":"product_tag-livres-scientifiques","26":"product_tag-marketing","27":"product_tag-numerique","28":"product_tag-objets-technologiques","29":"product_tag-ouvrage","30":"product_tag-ouvrage-numerique","31":"product_tag-ouvrage-science","32":"product_tag-ouvrage-scientifique","33":"product_tag-ouvrage-scientifique-francais","34":"product_tag-services-numeriques","35":"product_tag-technologie","36":"product_tag-technologies","38":"first","39":"instock","40":"shipping-taxable","41":"purchasable","42":"product-type-variable"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le marketing des objets technologiques et des services num\u00e9riques - ISTE Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.istegroup.com\/fr\/produit\/le-marketing-des-objets-technologiques-et-des-services-numeriques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le marketing des objets technologiques et des services num\u00e9riques - ISTE Group\" \/>\n<meta property=\"og:description\" content=\"Lors de l\u2019achat d\u2019une marchandise, le consommateur doit trouver au produit une utilit\u00e9, tandis que le producteur doit y voir son int\u00e9r\u00eat financier. 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