{"id":37273,"date":"2021-02-28T15:23:27","date_gmt":"2021-02-28T15:23:27","guid":{"rendered":"https:\/\/www.istegroup.com\/?post_type=product&#038;p=37273"},"modified":"2024-01-03T13:43:58","modified_gmt":"2024-01-03T13:43:58","slug":"information-financiere-et-valeur-des-marques","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/fr\/produit\/information-financiere-et-valeur-des-marques\/","title":{"rendered":"Information financi\u00e8re et valeur des marques"},"content":{"rendered":"<p>Face \u00e0 la non-reconnaissance comptable des marques cr\u00e9\u00e9es et \u00e0 la prise en compte de la valeur des marques acquises dans les \u00e9tats financiers, cet ouvrage \u00e9tudie la nature, les caract\u00e9ristiques et les d\u00e9terminants des informations li\u00e9es aux marques publi\u00e9es dans les rapports annuels et financiers des entreprises.<\/p>\n<p>Il propose une \u00e9tude de cas sur les modalit\u00e9s d\u2019\u00e9valuation et de valorisation des marques et sur l\u2019analyse des rapports annuels publi\u00e9s par des entreprises cot\u00e9es en bourse dont les marques apparaissent dans les classements internationaux. Il offre une r\u00e9flexion sur la r\u00e9alit\u00e9 de l\u2019information divulgu\u00e9e, sur l\u2019insuffisance des donn\u00e9es communiqu\u00e9es pour assurer la reconstitution et l\u2019appr\u00e9hension de la valeur des marques et sur la n\u00e9cessit\u00e9 d\u2019assurer une communication financi\u00e8re plus fiable et pertinente \u00e0 destination des investisseurs.<\/p>\n<p><em>Information financi\u00e8re et valeur des marques<\/em> d\u00e9passe la simple application de cadres conceptuels pour permettre au lecteur de ma\u00eetriser les pratiques li\u00e9es \u00e0 la valorisation des marques.<\/p>","protected":false},"excerpt":{"rendered":"<p>Face \u00e0 la non-reconnaissance comptable des marques cr\u00e9\u00e9es et \u00e0 la prise en compte de la valeur des marques acquises dans les \u00e9tats financiers, cet ouvrage \u00e9tudie la nature, les caract\u00e9ristiques et les d\u00e9terminants des informations li\u00e9es aux marques publi\u00e9es dans les rapports annuels et financiers des entreprises. Il propose une \u00e9tude de cas sur [&hellip;]<\/p>\n","protected":false},"featured_media":37281,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[3262],"product_tag":[],"class_list":{"0":"post-37273","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-non-classe","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-variable"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Information financi\u00e8re et valeur des marques - ISTE Group<\/title>\n<meta name=\"description\" content=\"Information financi\u00e8re et valeur des marques \u00e9tudie la nature, les caract\u00e9ristiques et les d\u00e9terminants des informations li\u00e9es aux marques publi\u00e9es dans les rapports annuels et financiers des entreprises.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.istegroup.com\/en\/produit\/information-financiere-et-valeur-des-marques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Information financi\u00e8re et valeur des marques - 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