{"id":34672,"date":"2023-02-26T15:05:38","date_gmt":"2023-02-26T15:05:38","guid":{"rendered":"https:\/\/www.istegroup.com\/?post_type=product&#038;p=34672"},"modified":"2025-01-03T11:13:10","modified_gmt":"2025-01-03T11:13:10","slug":"presences-numeriques-des-organisations","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/fr\/produit\/presences-numeriques-des-organisations\/","title":{"rendered":"Pr\u00e9sences num\u00e9riques des organisations"},"content":{"rendered":"<p>La communication des organisations (entreprises, collectivit\u00e9s, ONG, institutions patrimoniales, etc.) se d\u00e9ploie dans un contexte complexe et h\u00e9t\u00e9rog\u00e8ne, caract\u00e9ris\u00e9 notamment par une omnipr\u00e9sence des \u00e9cosyst\u00e8mes num\u00e9riques (web, r\u00e9seaux sociaux, Internet de donn\u00e9es, etc.) qui ne doit pour autant pas faire oublier les exigences d\u2019une communication multiculturelle \u00e0 diff\u00e9rentes \u00e9chelles.<\/p>\n<p><em>Pr\u00e9sences num\u00e9riques des organisations<\/em> met en lumi\u00e8re les probl\u00e9matiques communicationnelles des organisations telles qu\u2019elles \u00e9mergent \u00e0 partir, non seulement de leurs sites web, mais aussi de la construction de narrations en ligne. Cette pr\u00e9sence num\u00e9rique multifacette et multistrat\u00e9gie des organisations est trait\u00e9e \u00e0 partir de trois grands axes th\u00e9matiques.<\/p>\n<p>Le premier s\u2019int\u00e9resse aux strat\u00e9gies diff\u00e9renci\u00e9es (de contenus, de services, d\u2019interaction) rep\u00e9rables en fonction des types d\u2019organisations et d\u2019usagers. Puis le second axe interroge la dimension culturelle des sites web, entre local et global. Enfin, l\u2019accent est mis sur le r\u00f4le de la narration dans les strat\u00e9gies de communication en ligne des organisations.<\/p>","protected":false},"excerpt":{"rendered":"<p>La communication des organisations (entreprises, collectivit\u00e9s, ONG, institutions patrimoniales, etc.) se d\u00e9ploie dans un contexte complexe et h\u00e9t\u00e9rog\u00e8ne, caract\u00e9ris\u00e9 notamment par une omnipr\u00e9sence des \u00e9cosyst\u00e8mes num\u00e9riques (web, r\u00e9seaux sociaux, Internet de donn\u00e9es, etc.) qui ne doit pour autant pas faire oublier les exigences d\u2019une communication multiculturelle \u00e0 diff\u00e9rentes \u00e9chelles. Pr\u00e9sences num\u00e9riques des organisations met en [&hellip;]<\/p>\n","protected":false},"featured_media":50157,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[4289],"product_tag":[],"class_list":{"0":"post-34672","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-sciences","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-variable"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00e9sences num\u00e9riques des organisations - ISTE Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.istegroup.com\/fr\/produit\/presences-numeriques-des-organisations\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u00e9sences num\u00e9riques des organisations - ISTE Group\" \/>\n<meta property=\"og:description\" content=\"La communication des organisations (entreprises, collectivit\u00e9s, ONG, institutions patrimoniales, etc.) se d\u00e9ploie dans un contexte complexe et h\u00e9t\u00e9rog\u00e8ne, caract\u00e9ris\u00e9 notamment par une omnipr\u00e9sence des \u00e9cosyst\u00e8mes num\u00e9riques (web, r\u00e9seaux sociaux, Internet de donn\u00e9es, etc.) qui ne doit pour autant pas faire oublier les exigences d\u2019une communication multiculturelle \u00e0 diff\u00e9rentes \u00e9chelles. 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