{"id":25302,"date":"2020-10-28T15:10:21","date_gmt":"2020-10-28T15:10:21","guid":{"rendered":"https:\/\/www.istegroup.com\/?post_type=product&#038;p=25302"},"modified":"2024-01-03T13:43:44","modified_gmt":"2024-01-03T13:43:44","slug":"politiques-de-re-presentation-de-lindustrie-de-la-mode","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/fr\/produit\/politiques-de-re-presentation-de-lindustrie-de-la-mode\/","title":{"rendered":"Politiques de re-pr\u00e9sentation de l\u2019industrie de la mode"},"content":{"rendered":"<p>Banalisation de ses biens, pollution environnementale, d\u00e9localisation et exploitation de mains-d\u2019oeuvre bon march\u00e9 ou incitation \u00e0 la surconsommation : ces traits caract\u00e9risent l\u2019industrie de la mode de luxe, alors que le secteur ne cesse d\u2019afficher des r\u00e9sultats \u00e9conomiques en hausse constante.<\/p>\n<p>Cet ouvrage interroge la fa\u00e7on dont les m\u00e9diations de la mode de luxe marchand permettent \u00e0 cette industrie de se pr\u00e9senter comme une instance qui ne serait pas exclusivement marchande. Ces m\u00e9diations sont analys\u00e9es en tant que politiques \u00ab re-pr\u00e9sentationnelles \u00bb : des actions qui visent \u00e0 produire du commun, mais aussi \u00e0 instaurer un dispositif de visibilit\u00e9 permettant aux acteurs du luxe de se requalifier \u00e0 partir des processus de r\u00e9\u00e9criture, de r\u00e9investissement et de reformulation.<\/p>\n<p><em>Politiques de re-pr\u00e9sentation de l\u2019industrie de la mode<\/em> pr\u00e9sente des analyses s\u00e9mio-communicationnelles de nombreuses strat\u00e9gies du secteur (publicit\u00e9s, expositions mus\u00e9ales, sc\u00e9nographies marchandes) et rend compte de la fa\u00e7on dont ces strat\u00e9gies refl\u00e8tent le mod\u00e8le socio-\u00e9conomique de la mode de luxe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banalisation de ses biens, pollution environnementale, d\u00e9localisation et exploitation de mains-d\u2019oeuvre bon march\u00e9 ou incitation \u00e0 la surconsommation : ces traits caract\u00e9risent l\u2019industrie de la mode de luxe, alors que le secteur ne cesse d\u2019afficher des r\u00e9sultats \u00e9conomiques en hausse constante. Cet ouvrage interroge la fa\u00e7on dont les m\u00e9diations de la mode de luxe marchand [&hellip;]<\/p>\n","protected":false},"featured_media":25308,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[3262],"product_tag":[],"class_list":{"0":"post-25302","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-non-classe","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-variable"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Politiques de re-pr\u00e9sentation de l\u2019industrie de la mode - ISTE Group<\/title>\n<meta name=\"description\" content=\"Cet ouvrage interroge la fa\u00e7on dont les m\u00e9diations de la mode de luxe marchand permettent \u00e0 cette industrie de se pr\u00e9senter comme une instance qui ne serait pas exclusivement marchande.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.istegroup.com\/en\/produit\/politiques-de-re-presentation-de-lindustrie-de-la-mode\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Politiques de re-pr\u00e9sentation de l\u2019industrie de la mode - 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