{"id":23511,"date":"2021-06-22T08:30:50","date_gmt":"2021-06-22T07:30:50","guid":{"rendered":"https:\/\/www.istegroup.com\/?post_type=product&#038;p=23511"},"modified":"2025-01-03T12:14:08","modified_gmt":"2025-01-03T12:14:08","slug":"le-marketing-au-service-du-developpement-durable","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/fr\/produit\/le-marketing-au-service-du-developpement-durable\/","title":{"rendered":"Le marketing au service du d\u00e9veloppement durable"},"content":{"rendered":"<p>Nombreux sont ceux qui voient le marketing et le d\u00e9veloppement durable comme deux domaines compl\u00e8tement \u00e9loign\u00e9s, voire oppos\u00e9s. Pourtant, le marketing occupe une position privil\u00e9gi\u00e9e pour encourager des transformations au niveau de la production et orienter les consommateurs vers des comportements responsables. D\u00e8s son origine, le marketing s\u2019est plac\u00e9 comme support d\u2019une relation entre l\u2019entreprise et ses clients, la qu\u00eate du bien-\u00eatre appartenant aux fondements m\u00eames de la discipline.<\/p>\n<p>Dans un contexte marqu\u00e9 par des crises et par un scepticisme ambiant, le marketing devrait aujourd\u2019hui, plus que jamais, prouver \u00ab sa bonne foi \u00bb. Cet ouvrage offre aux praticiens, pouvoirs publics, enseignants et \u00e9tudiants des illustrations d\u00e9montrant que diss\u00e9miner les pratiques durables est bien une question de marketing. Il affirme l\u2019int\u00e9r\u00eat tout particulier de d\u00e9passer le clivage entre les deux notions, mais \u00e9galement celui de s\u2019appuyer sur les outils et cadres d\u2019analyse du marketing pour soutenir un d\u00e9veloppement durable et renforcer le march\u00e9 vert.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>La presse en parle<\/strong><\/p>\n<p>Marketing : une approche et des outils qui peuvent se mettre au service<br \/>\ndu d\u00e9veloppement durable<br \/>\n<a style=\"color: #1e9691;\" href=\"https:\/\/theconversation.com\/marketing-une-approche-et-des-outils-qui-peuvent-se-mettre-au-service-du-developpement-durable-155995\"><em>The Conversation, 28 mars 2021<\/em><\/a><\/p>\n<p><a class=\"button\" style=\"margin-right: 10%;\" href=\"https:\/\/www.istegroup.com\/wp-content\/uploads\/2019\/11\/036_Le-marketing-au-service-du-developpement-durable_Dekhili_TOC.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Table des mati\u00e8res<\/a><a class=\"button\" style=\"margin-left: 10%;\" href=\"https:\/\/www.istegroup.com\/wp-content\/uploads\/2019\/11\/036_Le-marketing-au-service-du-developpement-durable_Dekhili_Premiere_partie.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Pr\u00e9face et Introduction<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Nombreux sont ceux qui voient le marketing et le d\u00e9veloppement durable comme deux domaines compl\u00e8tement \u00e9loign\u00e9s, voire oppos\u00e9s. Pourtant, le marketing occupe une position privil\u00e9gi\u00e9e pour encourager des transformations au niveau de la production et orienter les consommateurs vers des comportements responsables. D\u00e8s son origine, le marketing s\u2019est plac\u00e9 comme support d\u2019une relation entre l\u2019entreprise [&hellip;]<\/p>\n","protected":false},"featured_media":46427,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[4289],"product_tag":[],"class_list":{"0":"post-23511","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-sciences","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-variable"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le marketing au service du d\u00e9veloppement durable - ISTE Group<\/title>\n<meta name=\"description\" content=\"Cet ouvrage offre aux praticiens, pouvoirs publics, enseignants et \u00e9tudiants des illustrations d\u00e9montrant que diss\u00e9miner les pratiques durables est bien une question de marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.istegroup.com\/produit\/le-marketing-au-service-du-developpement-durable\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le marketing au service du d\u00e9veloppement durable - 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