{"id":23119,"date":"2020-03-22T10:30:33","date_gmt":"2020-03-22T10:30:33","guid":{"rendered":"https:\/\/www.istegroup.com\/?post_type=product&#038;p=23119"},"modified":"2024-01-03T13:43:27","modified_gmt":"2024-01-03T13:43:27","slug":"geomarketing-et-geolocalisation","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/fr\/produit\/geomarketing-et-geolocalisation\/","title":{"rendered":"G\u00e9omarketing et g\u00e9olocalisation"},"content":{"rendered":"<p><em>G\u00e9omarketing et g\u00e9olocalisation<\/em> expose les principaux concepts, m\u00e9thodes et strat\u00e9gies qui permettent de mettre en oeuvre un marketing prenant en compte l\u2019espace. Il insiste sur l\u2019int\u00e9r\u00eat de la cartographie dans la prise de d\u00e9cisions marketing et s\u2019efforce de d\u00e9montrer l\u2019importance d\u2019une vision plus spatialis\u00e9e de ces d\u00e9cisions afin de r\u00e9pondre au mieux aux r\u00e9alit\u00e9s des march\u00e9s, qu\u2019ils soient locaux ou internationaux.<\/p>\n<p>Cet ouvrage pr\u00e9sente les principaux concepts et techniques du g\u00e9omarketing et les connaissances en mati\u00e8re de comportement spatial des consommateurs hors du point de vente et en magasin. Il expose l\u2019id\u00e9e d\u2019un \u00ab mix g\u00e9omarketing \u00bb qui spatialise les innovations de produit, le merchandising, le prix et les divers aspects de la promotion. Il d\u00e9finit \u00e9galement un v\u00e9ritable g\u00e9oretailing et d\u00e9veloppe le concept de marketing mobile fond\u00e9 sur les techniques de g\u00e9olocalisation.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Entretien avec G\u00e9rard Cliquet, <a style=\"color: #1e9691\" href=\"https:\/\/www.articque.com\/entretien-gerard-cliquet-professeur-geomarketing\/\"><em>Articque.com<\/em><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>avec la collaboration de J\u00e9r\u00f4me Baray<\/p>\n","protected":false},"featured_media":23123,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[707],"product_tag":[],"class_list":{"0":"post-23119","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-systmes-dinformation-web-et-socit-12506570","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-variable"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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