{"id":20588,"date":"2019-06-09T10:12:12","date_gmt":"2019-06-09T09:12:12","guid":{"rendered":"https:\/\/www.istegroup.com\/?post_type=product&#038;p=20588"},"modified":"2024-01-03T13:43:14","modified_gmt":"2024-01-03T13:43:14","slug":"strategie-clients-augmentee","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/fr\/produit\/strategie-clients-augmentee\/","title":{"rendered":"Strat\u00e9gie clients augment\u00e9e"},"content":{"rendered":"<p>La transformation num\u00e9rique fa\u00e7onne un nouveau paysage pour les entreprises et leurs clients. Pour les professionnels du marketing, les multiples avantages technologiques disponibles et l\u2019explosion des donn\u00e9es personnelles repr\u00e9sentent de formidables opportunit\u00e9s pour proposer des exp\u00e9riences clients toujours plus riches, fluides et connect\u00e9es. Pour les clients, cet \u00e9cosyst\u00e8me permet d\u2019avoir plus d\u2019autonomie et de pouvoir aux c\u00f4t\u00e9s de l\u2019entreprise. L\u2019ensemble de ces \u00e9volutions offre la possibilit\u00e9 aux entreprises de mettre en oeuvre des strat\u00e9gies clients augment\u00e9es.<\/p>\n<p>Cet ouvrage propose une r\u00e9flexion sur la relation client, ce qu\u2019elle est devenue, et ce qu\u2019elle sera demain. Il pr\u00e9sente aux praticiens, enseignants-chercheurs et \u00e9tudiants un \u00e9tat de l\u2019art et une vision prospective de la relation client dans un monde num\u00e9rique. Il s\u2019adresse \u00e9galement \u00e0 ceux qui veulent d\u00e9velopper une pens\u00e9e actualis\u00e9e dans le domaine et avoir toutes les cl\u00e9s pour se projeter dans l\u2019avenir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La transformation num\u00e9rique fa\u00e7onne un nouveau paysage pour les entreprises et leurs clients. Pour les professionnels du marketing, les multiples avantages technologiques disponibles et l\u2019explosion des donn\u00e9es personnelles repr\u00e9sentent de formidables opportunit\u00e9s pour proposer des exp\u00e9riences clients toujours plus riches, fluides et connect\u00e9es. Pour les clients, cet \u00e9cosyst\u00e8me permet d\u2019avoir plus d\u2019autonomie et de pouvoir [&hellip;]<\/p>\n","protected":false},"featured_media":25201,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[3262],"product_tag":[],"class_list":{"0":"post-20588","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-non-classe","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-variable"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gie clients augment\u00e9e - ISTE Group<\/title>\n<meta name=\"description\" content=\"Cet ouvrage propose une r\u00e9flexion sur la relation client, ce qu\u2019elle est devenue, et ce qu\u2019elle sera demain. Il pr\u00e9sente aux praticiens, enseignants-chercheurs et \u00e9tudiants un \u00e9tat de l\u2019art et une vision prospective de la relation client dans un monde num\u00e9rique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.istegroup.com\/fr\/produit\/strategie-clients-augmentee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gie clients augment\u00e9e - ISTE Group\" \/>\n<meta property=\"og:description\" content=\"Cet ouvrage propose une r\u00e9flexion sur la relation client, ce qu\u2019elle est devenue, et ce qu\u2019elle sera demain. 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