{"id":17577,"date":"2019-02-12T15:16:28","date_gmt":"2019-02-12T15:16:28","guid":{"rendered":"https:\/\/www.istegroup.com\/?post_type=product&#038;p=17577"},"modified":"2024-01-03T13:43:01","modified_gmt":"2024-01-03T13:43:01","slug":"innovation-et-creativite-en-pme","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-creativite-en-pme\/","title":{"rendered":"Innovation et cr\u00e9ativit\u00e9 en PME"},"content":{"rendered":"<p>Afin de survivre et de se diff\u00e9rencier sur leur march\u00e9, les PME, qui repr\u00e9sentent plus de 90% des entreprises dans le monde, doivent faire preuve de cr\u00e9ativit\u00e9 et innover.<\/p>\n<p>Cet ouvrage pr\u00e9sente un cadre conceptuel pour penser l\u2019innovation et la cr\u00e9ativit\u00e9 en PME. Celui-ci prend en consid\u00e9ration le rapport strat\u00e9gique des PME \u00e0 l\u2019environnement et les mutations \u00e9conomiques, technologiques et sociales auxquelles les PME doivent faire face. Leur capacit\u00e9 \u00e0 nourrir leur slack cr\u00e9atif par de nouvelles id\u00e9es et \u00e0 l\u00e9gitimer celles-ci lors de leur impl\u00e9mentation est \u00e9galement prise en compte.<\/p>\n<p>Cette r\u00e9flexion s\u2019appuie sur des recherches acad\u00e9miques r\u00e9centes en \u00e9conomie des plateformes et collaborative, en cr\u00e9ativit\u00e9 organisationnelle ou encore en appropriation de la valeur des id\u00e9es. Elle se fonde \u00e9galement sur l\u2019exp\u00e9rience de managers en PME et d\u2019experts scientifiques et professionnels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afin de survivre et de se diff\u00e9rencier sur leur march\u00e9, les PME, qui repr\u00e9sentent plus de 90% des entreprises dans le monde, doivent faire preuve de cr\u00e9ativit\u00e9 et innover. Cet ouvrage pr\u00e9sente un cadre conceptuel pour penser l\u2019innovation et la cr\u00e9ativit\u00e9 en PME. Celui-ci prend en consid\u00e9ration le rapport strat\u00e9gique des PME \u00e0 l\u2019environnement et [&hellip;]<\/p>\n","protected":false},"featured_media":17585,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[3262],"product_tag":[],"class_list":{"0":"post-17577","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-non-classe","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-variable"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation et cr\u00e9ativit\u00e9 en PME - ISTE Group<\/title>\n<meta name=\"description\" content=\"Cet ouvrage pr\u00e9sente un cadre conceptuel pour penser l\u2019innovation et la cr\u00e9ativit\u00e9 en PME.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-creativite-en-pme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation et cr\u00e9ativit\u00e9 en PME - ISTE Group\" \/>\n<meta property=\"og:description\" content=\"Cet ouvrage pr\u00e9sente un cadre conceptuel pour penser l\u2019innovation et la cr\u00e9ativit\u00e9 en PME.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-creativite-en-pme\/\" \/>\n<meta property=\"og:site_name\" content=\"ISTE Group\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-03T13:43:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.istegroup.com\/wp-content\/uploads\/2019\/02\/Gay_Front-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1671\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-creativite-en-pme\/\",\"url\":\"https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-creativite-en-pme\/\",\"name\":\"Innovation et cr\u00e9ativit\u00e9 en PME - ISTE Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.istegroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-creativite-en-pme\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-creativite-en-pme\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.istegroup.com\/wp-content\/uploads\/2019\/02\/Gay_Front-scaled.jpg\",\"datePublished\":\"2019-02-12T15:16:28+00:00\",\"dateModified\":\"2024-01-03T13:43:01+00:00\",\"description\":\"Cet ouvrage pr\u00e9sente un cadre conceptuel pour penser l\u2019innovation et la cr\u00e9ativit\u00e9 en PME.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-creativite-en-pme\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-creativite-en-pme\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-creativite-en-pme\/#primaryimage\",\"url\":\"https:\/\/www.istegroup.com\/wp-content\/uploads\/2019\/02\/Gay_Front-scaled.jpg\",\"contentUrl\":\"https:\/\/www.istegroup.com\/wp-content\/uploads\/2019\/02\/Gay_Front-scaled.jpg\",\"width\":1671,\"height\":2560,\"caption\":\"Enjeux, mutations et perspectives\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-creativite-en-pme\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.istegroup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shop\",\"item\":\"https:\/\/www.istegroup.com\/fr\/nouveautes\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Innovation et cr\u00e9ativit\u00e9 en PME\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.istegroup.com\/#website\",\"url\":\"https:\/\/www.istegroup.com\/\",\"name\":\"ISTE Group\",\"description\":\"\u00c9diteur des Sciences\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.istegroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Innovation et cr\u00e9ativit\u00e9 en PME - ISTE Group","description":"Cet ouvrage pr\u00e9sente un cadre conceptuel pour penser l\u2019innovation et la cr\u00e9ativit\u00e9 en PME.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-creativite-en-pme\/","og_locale":"fr_FR","og_type":"article","og_title":"Innovation et cr\u00e9ativit\u00e9 en PME - ISTE Group","og_description":"Cet ouvrage pr\u00e9sente un cadre conceptuel pour penser l\u2019innovation et la cr\u00e9ativit\u00e9 en PME.","og_url":"https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-creativite-en-pme\/","og_site_name":"ISTE Group","article_modified_time":"2024-01-03T13:43:01+00:00","og_image":[{"width":1671,"height":2560,"url":"https:\/\/www.istegroup.com\/wp-content\/uploads\/2019\/02\/Gay_Front-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-creativite-en-pme\/","url":"https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-creativite-en-pme\/","name":"Innovation et cr\u00e9ativit\u00e9 en PME - ISTE Group","isPartOf":{"@id":"https:\/\/www.istegroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-creativite-en-pme\/#primaryimage"},"image":{"@id":"https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-creativite-en-pme\/#primaryimage"},"thumbnailUrl":"https:\/\/www.istegroup.com\/wp-content\/uploads\/2019\/02\/Gay_Front-scaled.jpg","datePublished":"2019-02-12T15:16:28+00:00","dateModified":"2024-01-03T13:43:01+00:00","description":"Cet ouvrage pr\u00e9sente un cadre conceptuel pour penser l\u2019innovation et la cr\u00e9ativit\u00e9 en PME.","breadcrumb":{"@id":"https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-creativite-en-pme\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-creativite-en-pme\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-creativite-en-pme\/#primaryimage","url":"https:\/\/www.istegroup.com\/wp-content\/uploads\/2019\/02\/Gay_Front-scaled.jpg","contentUrl":"https:\/\/www.istegroup.com\/wp-content\/uploads\/2019\/02\/Gay_Front-scaled.jpg","width":1671,"height":2560,"caption":"Enjeux, mutations et perspectives"},{"@type":"BreadcrumbList","@id":"https:\/\/www.istegroup.com\/fr\/produit\/innovation-et-creativite-en-pme\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.istegroup.com\/"},{"@type":"ListItem","position":2,"name":"Shop","item":"https:\/\/www.istegroup.com\/fr\/nouveautes\/"},{"@type":"ListItem","position":3,"name":"Innovation et cr\u00e9ativit\u00e9 en PME"}]},{"@type":"WebSite","@id":"https:\/\/www.istegroup.com\/#website","url":"https:\/\/www.istegroup.com\/","name":"ISTE Group","description":"\u00c9diteur des Sciences","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.istegroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/www.istegroup.com\/fr\/wp-json\/wp\/v2\/product\/17577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.istegroup.com\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.istegroup.com\/fr\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.istegroup.com\/fr\/wp-json\/wp\/v2\/media\/17585"}],"wp:attachment":[{"href":"https:\/\/www.istegroup.com\/fr\/wp-json\/wp\/v2\/media?parent=17577"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.istegroup.com\/fr\/wp-json\/wp\/v2\/product_brand?post=17577"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.istegroup.com\/fr\/wp-json\/wp\/v2\/product_cat?post=17577"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.istegroup.com\/fr\/wp-json\/wp\/v2\/product_tag?post=17577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}