{"id":165,"date":"2017-07-28T10:42:36","date_gmt":"2017-07-28T08:42:36","guid":{"rendered":"https:\/\/iste.yhello.co\/product\/crowdsourcing\/"},"modified":"2024-01-03T13:38:44","modified_gmt":"2024-01-03T13:38:44","slug":"crowdsourcing","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/fr\/produit\/crowdsourcing\/","title":{"rendered":"Crowdsourcing"},"content":{"rendered":"<p>Le<em>\u00a0crowdsourcing<\/em>\u00a0consiste pour une organisation \u00e0 externaliser une ou plusieurs de ses activit\u00e9s, non pas aupr\u00e8s d\u2019un fournisseur pr\u00e9alablement s\u00e9lectionn\u00e9, mais aupr\u00e8s de la foule des internautes. Cette nouvelle forme d\u2019externalisation n\u2019a cess\u00e9 d\u2019\u00e9voluer en s\u2019amplifiant et en se diversifiant pour, par exemple, donner naissance au\u00a0<em>crowdfunding<\/em>\u00a0ou au\u00a0<em>crowdtesting<\/em>. A la diff\u00e9rence d\u2019une externalisation classique, le\u00a0<em>crowdsourcing<\/em>\u00a0b\u00e9n\u00e9ficie de la synergie entre la foule et les technologies Internet, ce qui lui conf\u00e8re des potentialit\u00e9s immenses.<\/p>\n<p>Se fondant \u00e0 la fois sur des approches th\u00e9oriques en management et sur des exemples concrets, cet ouvrage pr\u00e9sente en d\u00e9tail onze types distincts d\u2019op\u00e9rations de\u00a0<em>crowdsourcing<\/em>. Il montre comment cette nouvelle externalisation peut \u00eatre utilis\u00e9e pour cr\u00e9er de la valeur et de nouvelles opportunit\u00e9s pour les entreprises. Pour en mesurer les effets, une analyse pr\u00e9sente un mod\u00e8le original qui lie types de valeur, types de foule, motivations et incitations.<\/p>\n<p>Les aspects critiques du\u00a0<em>crowdsourcing<\/em>, son \u00e9thique et son avenir sont discut\u00e9s avec notamment une ouverture sur les synergies potentiellement importantes entre\u00a0<em>crowdsourcing<\/em>, impression 3D et monnaie virtuelle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le\u00a0crowdsourcing\u00a0consiste pour une organisation \u00e0 externaliser une ou plusieurs de ses activit\u00e9s, non pas aupr\u00e8s d\u2019un fournisseur pr\u00e9alablement s\u00e9lectionn\u00e9, mais aupr\u00e8s de la foule des internautes. Cette nouvelle forme d\u2019externalisation n\u2019a cess\u00e9 d\u2019\u00e9voluer en s\u2019amplifiant et en se diversifiant pour, par exemple, donner naissance au\u00a0crowdfunding\u00a0ou au\u00a0crowdtesting. A la diff\u00e9rence d\u2019une externalisation classique, le\u00a0crowdsourcing\u00a0b\u00e9n\u00e9ficie de la [&hellip;]<\/p>\n","protected":false},"featured_media":166,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[707],"product_tag":[986,987,988,18,19,218,20,329,989,990,991,992,993,21,22,994,995,26,27,99,28,29],"class_list":{"0":"post-165","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-systmes-dinformation-web-et-socit-12506570","7":"product_tag-crowdfunding","8":"product_tag-crowdsourcing","9":"product_tag-crowdtesting","10":"product_tag-edition-scientifique","11":"product_tag-editions-francaise","12":"product_tag-editions-ouvrage","13":"product_tag-editions-technique","14":"product_tag-environnement","15":"product_tag-externalisation","16":"product_tag-foules","17":"product_tag-impression-3d","18":"product_tag-internautes","19":"product_tag-internet","20":"product_tag-iste-group","21":"product_tag-istegroup","22":"product_tag-jean-fabrice-lebraty","23":"product_tag-katia-lobre-lebraty","24":"product_tag-livre-scientifique-francais","25":"product_tag-livre-technique-francais","26":"product_tag-livres-numeriques","27":"product_tag-ouvrage-scientifique-francais","28":"product_tag-ouvrage-technique","30":"first","31":"instock","32":"shipping-taxable","33":"purchasable","34":"product-type-variable"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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