{"id":14078,"date":"2018-08-24T14:23:53","date_gmt":"2018-08-24T12:23:53","guid":{"rendered":"https:\/\/iste.yhello.co\/?post_type=product&#038;p=14078"},"modified":"2024-01-03T13:42:34","modified_gmt":"2024-01-03T13:42:34","slug":"la-relation-client-vendeur","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/fr\/produit\/la-relation-client-vendeur\/","title":{"rendered":"La relation client-vendeur"},"content":{"rendered":"<p>Alors que les nouvelles technologies de l\u2019information et de la communication s\u2019imposent, quel sens donner aux missions des commerciaux dans une entreprise ?<\/p>\n<p>L\u2019ouvrage d\u00e9finit le sens des relations entre les clients et les vendeurs \u00e0 partir des connaissances r\u00e9centes dans les domaines du commercial et de la neurocognition. Il revisite les techniques de vente habituelles en insistant tout particuli\u00e8rement sur l\u2019indispensable respect des alt\u00e9rit\u00e9s en jeu dans les relations, qui tiennent compte de l\u2019individualit\u00e9 des personnes en pr\u00e9sence, de leurs attentes ainsi que de l\u2019atteinte de leurs objectifs sp\u00e9cifiques. L\u2019enjeu d\u2019une relation commerciale r\u00e9ussie r\u00e9side dans la satisfaction du client \u00e0 chaque exp\u00e9rience de mise en relation et se mesure \u00e0 la fid\u00e9lisation des clients vis-\u00e0-vis de la marque, de l\u2019entreprise ou encore du commercial.<\/p>\n<p><em>La relation client-vendeur<\/em>\u00a0est structur\u00e9 \u00e0 partir d\u2019articles de r\u00e9f\u00e9rence et issus de travaux de recherche ainsi que des pratiques nouvelles qui s\u2019imposent dans l\u2019organisation d\u2019actions commerciales efficaces.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors que les nouvelles technologies de l\u2019information et de la communication s\u2019imposent, quel sens donner aux missions des commerciaux dans une entreprise ? L\u2019ouvrage d\u00e9finit le sens des relations entre les clients et les vendeurs \u00e0 partir des connaissances r\u00e9centes dans les domaines du commercial et de la neurocognition. Il revisite les techniques de vente [&hellip;]<\/p>\n","protected":false},"featured_media":14084,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[3262],"product_tag":[],"class_list":{"0":"post-14078","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-non-classe","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-variable"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La relation client-vendeur - ISTE Group<\/title>\n<meta name=\"description\" content=\"L\u2019ouvrage d\u00e9finit le sens des relations entre les clients et les vendeurs \u00e0 partir des connaissances r\u00e9centes dans les domaines du commercial et de la neurocognition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.istegroup.com\/fr\/produit\/la-relation-client-vendeur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La relation client-vendeur - 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