{"id":61098,"date":"2025-07-23T10:36:24","date_gmt":"2025-07-23T09:36:24","guid":{"rendered":"https:\/\/www.istegroup.com\/?post_type=product&p=61098"},"modified":"2025-07-23T11:07:22","modified_gmt":"2025-07-23T10:07:22","slug":"lart-de-la-communication","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/en\/produit\/lart-de-la-communication\/","title":{"rendered":"L\u2019art de la communication"},"content":{"rendered":"

Dans un monde hyperconnect\u00e9, satur\u00e9 de messages et d\u2019informations, la ma\u00eetrise des techniques du faire communicatif, v\u00e9ritable art de la communication, est un enjeu scientifique et soci\u00e9tal majeur. En \u00e9tablissant un cadre holistique pour comprendre les pratiques communicationnelles, cet ouvrage propose une approche s\u00e9miotique et pragmatique de la communication strat\u00e9gique. Consid\u00e9r\u00e9e comme une technologie de persuasion, celle-ci d\u00e9passe la simple transmission d\u2019informations pour devenir un levier d\u2019influence et de transformation.<\/p>\n

L\u2019art de la communication<\/em> explore les notions cl\u00e9s et les outils m\u00e9thodologiques pour analyser et concevoir des campagnes efficaces. Le r\u00f4le du milieu, des pratiques et des cultures de communication y est mis en avant. Les dimensions strat\u00e9giques \u2013 objectifs, contrats et projets de communication \u2013 se combinent avec les aspects cr\u00e9atifs, repr\u00e9sent\u00e9s par les notions de genres, de sc\u00e9narios ainsi que de design conceptuel. La prise en compte de la communaut\u00e9 des parties prenantes r\u00e9v\u00e8le un \u00e9cosyst\u00e8me complexe, o\u00f9 tensions, int\u00e9r\u00eats et objectifs convergent ou divergent tout au long du cycle de vie d\u2019une campagne.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dans un monde hyperconnect\u00e9, satur\u00e9 de messages et d\u2019informations, la ma\u00eetrise des techniques du faire communicatif, v\u00e9ritable art de la communication, est un enjeu scientifique et soci\u00e9tal majeur. En \u00e9tablissant un cadre holistique pour comprendre les pratiques communicationnelles, cet ouvrage propose une approche s\u00e9miotique et pragmatique de la communication strat\u00e9gique. Consid\u00e9r\u00e9e comme une technologie de […]<\/p>\n","protected":false},"featured_media":61108,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[707],"product_tag":[],"class_list":{"0":"post-61098","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-systmes-dinformation-web-et-socit-12506570","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-variable"},"acf":[],"yoast_head":"\nL\u2019art de la communication - ISTE Group<\/title>\n<meta name=\"description\" content=\"L\u2019art de la communication explore les notions cl\u00e9s et les outils m\u00e9thodologiques pour analyser et concevoir des campagnes efficaces. Le r\u00f4le du milieu, des pratiques et des cultures de communication y est mis en avant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.istegroup.com\/produit\/lart-de-la-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019art de la communication - ISTE Group\" \/>\n<meta property=\"og:description\" content=\"L\u2019art de la communication explore les notions cl\u00e9s et les outils m\u00e9thodologiques pour analyser et concevoir des campagnes efficaces. 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