{"id":60265,"date":"2025-05-19T15:42:02","date_gmt":"2025-05-19T14:42:02","guid":{"rendered":"https:\/\/www.istegroup.com\/?post_type=product&#038;p=60265"},"modified":"2025-07-30T13:50:45","modified_gmt":"2025-07-30T12:50:45","slug":"marketing-applique-des-bibliotheques-et-services-dinformation","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/en\/produit\/marketing-applique-des-bibliotheques-et-services-dinformation\/","title":{"rendered":"La gestion documentaire au coeur des processus d\u2019affaires (Copie)"},"content":{"rendered":"<p>Le marketing appliqu\u00e9 aux biblioth\u00e8ques repose sur l\u2019adaptation des strat\u00e9gies et actions couramment employ\u00e9es afin de promouvoir efficacement ces institutions. <em>Marketing appliqu\u00e9 des biblioth\u00e8ques et services d\u2019information<\/em> propose une approche originale qui place l\u2019utilisateur au coeur de chaque initiative et d\u00e9cision.<\/p>\n<p>Pour cela, il est essentiel de replacer la biblioth\u00e8que au sein d\u2019un \u00e9cosyst\u00e8me culturel diversifi\u00e9, comprenant les librairies, les \u00e9diteurs (soit le secteur du livre dans son ensemble), les associations, les revues professionnelles et les mus\u00e9es. L\u2019exp\u00e9rience utilisateur, d\u00e9sormais omnipr\u00e9sente dans ces domaines \u2013 \u00e0 travers l\u2019<em>UX Design<\/em> et le <em>merchandising<\/em> \u2013 constitue l\u2019une des \u00e9volutions majeures du marketing documentaire.<\/p>\n<p>Cet ouvrage pr\u00e9sente des enqu\u00eates de besoins et de satisfaction, des strat\u00e9gies de fid\u00e9lisation du public, l\u2019\u00e9laboration de plans marketing adapt\u00e9s, ainsi que les avanc\u00e9es r\u00e9centes dans ce domaine. Qu\u2019il s\u2019agisse du marketing digital ou de l\u2019int\u00e9gration de l\u2019intelligence artificielle, ces \u00e9volutions contribuent \u00e0 fa\u00e7onner de nouvelles pratiques et professions. Toutes ces r\u00e9flexions sont le fruit d\u2019experts issus de divers horizons europ\u00e9ens, notamment des Pays-Bas, ainsi que de sp\u00e9cialistes francophones du Canada, de France, de Belgique et de Suisse.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing appliqu\u00e9 aux biblioth\u00e8ques repose sur l\u2019adaptation des strat\u00e9gies et actions couramment employ\u00e9es afin de promouvoir efficacement ces institutions. Marketing appliqu\u00e9 des biblioth\u00e8ques et services d\u2019information propose une approche originale qui place l\u2019utilisateur au coeur de chaque initiative et d\u00e9cision. Pour cela, il est essentiel de replacer la biblioth\u00e8que au sein d\u2019un \u00e9cosyst\u00e8me culturel [&hellip;]<\/p>\n","protected":false},"featured_media":60272,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[3262],"product_tag":[],"class_list":{"0":"post-60265","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-non-classe","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-variable"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La gestion documentaire au coeur des processus d\u2019affaires (Copie) - ISTE Group<\/title>\n<meta name=\"description\" content=\"Marketing appliqu\u00e9 des biblioth\u00e8ques et services d\u2019information propose une approche originale qui place l\u2019utilisateur au coeur de chaque initiative et d\u00e9cision.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.istegroup.com\/produit\/marketing-applique-des-bibliotheques-et-services-dinformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:fr]Marketing appliqu\u00e9 des biblioth\u00e8ques et services d&#039;information[:en]La gestion documentaire au coeur des processus d\u2019affaires (Copie)[:] - 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