{"id":591,"date":"2017-07-28T15:17:48","date_gmt":"2017-07-28T13:17:48","guid":{"rendered":"https:\/\/iste.yhello.co\/product\/social-business-et-base-de-la-pyramide\/"},"modified":"2024-02-05T08:56:43","modified_gmt":"2024-02-05T08:56:43","slug":"social-business-et-base-de-la-pyramide","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/en\/produit\/social-business-et-base-de-la-pyramide\/","title":{"rendered":"Social business et base de la pyramide"},"content":{"rendered":"<p>Les projets\u00a0<em>social business<\/em>\u00a0ou BoP (<em>Base of Pyramid<\/em>) men\u00e9s par les multinationales des pays d\u00e9velopp\u00e9s dans les pays \u00e9mergents ont un double objectif. Ils permettent aux populations pauvres d\u2019acheter des biens et services auxquels elles ont peu acc\u00e8s et constituent \u00e9galement de nouveaux relais de croissance pour ces grandes entreprises.<\/p>\n<p>Au-del\u00e0 de cet enjeu de d\u00e9veloppement, ces projets initi\u00e9s avec les populations pauvres et les acteurs de la soci\u00e9t\u00e9 civile sont de puissants leviers d\u2019innovation, voire d\u2019innovation invers\u00e9e, et m\u00eame de renouveau strat\u00e9gique.<\/p>\n<p><em>Social business et base de la pyramide<\/em>\u00a0(SBoP) analyse en d\u00e9tail les cas d\u2019initiatives SBoP des multinationales comme Danone, Schneider Electric, Renault, Essilor ou Bel. Il explore leur r\u00f4le novateur dans la strat\u00e9gie de ces entreprises, leur permettant ainsi de se r\u00e9inventer et d\u2019\u00eatre simultan\u00e9ment plus durables et comp\u00e9titives face aux d\u00e9fis environnementaux et sociaux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les projets\u00a0social business\u00a0ou BoP (Base of Pyramid) men\u00e9s par les multinationales des pays d\u00e9velopp\u00e9s dans les pays \u00e9mergents ont un double objectif. Ils permettent aux populations pauvres d\u2019acheter des biens et services auxquels elles ont peu acc\u00e8s et constituent \u00e9galement de nouveaux relais de croissance pour ces grandes entreprises. Au-del\u00e0 de cet enjeu de d\u00e9veloppement, [&hellip;]<\/p>\n","protected":false},"featured_media":592,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[670],"product_tag":[2261,2262,464,2263,31,196,2264,135,832,289,197,198,199,21,200,22,201,203,204,63,25,172,209,2265,212,38,192,145,28,2266,2267,2023,2268,2269,2270,2271,2272,2273,793],"class_list":{"0":"post-591","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-innovation-entrepreneuriat-et-gestion-11041751","7":"product_tag-base","8":"product_tag-benedicte-faivre-tavignot","9":"product_tag-croissance","10":"product_tag-danone","11":"product_tag-ebook","12":"product_tag-ebooks","13":"product_tag-entrepreneuriat","14":"product_tag-entreprise","15":"product_tag-gestion","16":"product_tag-innovation","17":"product_tag-iste","18":"product_tag-iste-edition","19":"product_tag-iste-editions","20":"product_tag-iste-group","21":"product_tag-isteedition","22":"product_tag-istegroup","23":"product_tag-kindle","24":"product_tag-liseuse","25":"product_tag-livre","26":"product_tag-livre-electronique","27":"product_tag-livre-numerique","28":"product_tag-livre-scientifique","29":"product_tag-livres-scientifiques","30":"product_tag-multinationales","31":"product_tag-ouvrage","32":"product_tag-ouvrage-numerique","33":"product_tag-ouvrage-science","34":"product_tag-ouvrage-scientifique","35":"product_tag-ouvrage-scientifique-francais","36":"product_tag-pauvre","37":"product_tag-pays-emergents","38":"product_tag-population","39":"product_tag-pyramide","40":"product_tag-renouveau","41":"product_tag-rse","42":"product_tag-sbop","43":"product_tag-social-business","44":"product_tag-social-business-et-base-de-la-pyramide","45":"product_tag-strategie","47":"first","48":"instock","49":"shipping-taxable","50":"purchasable","51":"product-type-variable"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social business et base de la pyramide - ISTE Group<\/title>\n<meta name=\"description\" content=\"Social business et base de la pyramide\u00a0(SBoP) analyse en d\u00e9tail les cas d\u2019initiatives SBoP des multinationales comme Danone, Schneider Electric, Renault, Essilor ou Bel. 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