{"id":581,"date":"2017-07-28T15:17:25","date_gmt":"2017-07-28T13:17:25","guid":{"rendered":"https:\/\/iste.yhello.co\/product\/seo-baidu\/"},"modified":"2024-01-03T13:40:58","modified_gmt":"2024-01-03T13:40:58","slug":"seo-baidu","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/en\/produit\/seo-baidu\/","title":{"rendered":"SEO Baidu"},"content":{"rendered":"

Les pratiques du r\u00e9f\u00e9rencement naturel (SEO) sur Baidu et les autres moteurs de recherche chinois sont peu connues dans le monde occidental.
\nPourtant, pour se promouvoir dans l\u2019Empire du Milieu, le marketing en ligne est indispensable.<\/p>\n

SEO Baidu, r\u00e9f\u00e9rencement naturel et marketing en Chine\u00a0<\/em>pr\u00e9sente les modalit\u00e9s du r\u00e9f\u00e9rencement naturel dans le pays. En plus du travail on-site et off-site, les d\u00e9marches administratives nombreuses doivent \u00eatre prises en compte.
\nLa cr\u00e9ation d\u2019un site Internet est, en effet, soumise \u00e0 un ensemble de normes gouvernementales (obtention d\u2019une ligne mobile, demande de licence ICP, prouver l\u2019implantation de l\u2019entreprise en Chine, etc.).<\/p>\n

Elue parmi les cinq entreprises les plus innovantes et \u00ab intelligentes \u00bb au monde par une \u00e9tude du MIT en 2016, Baidu constitue un objet d\u2019observation majeur. Cet ouvrage analyse le fonctionnement du SEO et du webmarketing en Chine, il pr\u00e9sente la marche \u00e0 suivre et les \u00e9cueils \u00e0 \u00e9viter.<\/p>\n

 <\/p>\n

La presse en parle<\/strong><\/p>\n

France Culture, <\/em>19 juin 2019<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Les pratiques du r\u00e9f\u00e9rencement naturel (SEO) sur Baidu et les autres moteurs de recherche chinois sont peu connues dans le monde occidental. Pourtant, pour se promouvoir dans l\u2019Empire du Milieu, le marketing en ligne est indispensable. SEO Baidu, r\u00e9f\u00e9rencement naturel et marketing en Chine\u00a0pr\u00e9sente les modalit\u00e9s du r\u00e9f\u00e9rencement naturel dans le pays. En plus du […]<\/p>\n","protected":false},"featured_media":582,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[675,707],"product_tag":[475,476,477,478,31,196,479,197,198,199,21,200,22,480,201,482,483,481,203,204,63,25,172,209,484,212,38,192,145,28,485,486,487,488,489,490,491,492],"class_list":{"0":"post-581","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-nouveauts-12519446","7":"product_cat-systmes-dinformation-web-et-socit-12506570","8":"product_tag-baidu","9":"product_tag-baidu-seo","10":"product_tag-certifications-baidu","11":"product_tag-chine-seo","12":"product_tag-ebook","13":"product_tag-ebooks","14":"product_tag-google-seo","15":"product_tag-iste","16":"product_tag-iste-edition","17":"product_tag-iste-editions","18":"product_tag-iste-group","19":"product_tag-isteedition","20":"product_tag-istegroup","21":"product_tag-kick-off-meeting","22":"product_tag-kindle","23":"product_tag-loptimisation-des-headings-tags","24":"product_tag-loptimisation-des-urls-en-chinois","25":"product_tag-la-longueur-des-meta-tags-title","26":"product_tag-liseuse","27":"product_tag-livre","28":"product_tag-livre-electronique","29":"product_tag-livre-numerique","30":"product_tag-livre-scientifique","31":"product_tag-livres-scientifiques","32":"product_tag-meta-descriptions","33":"product_tag-ouvrage","34":"product_tag-ouvrage-numerique","35":"product_tag-ouvrage-science","36":"product_tag-ouvrage-scientifique","37":"product_tag-ouvrage-scientifique-francais","38":"product_tag-referencement-organique","39":"product_tag-se-referencer-sur-baidu","40":"product_tag-seo","41":"product_tag-seo-baidu","42":"product_tag-seo-sur-baidu","43":"product_tag-veronique-duong","44":"product_tag-wang-hong","45":"product_tag-webmarketing","47":"first","48":"instock","49":"shipping-taxable","50":"purchasable","51":"product-type-variable"},"acf":[],"yoast_head":"\nSEO Baidu - ISTE Group<\/title>\n<meta name=\"description\" content=\"SEO Baidu, r\u00e9f\u00e9rencement naturel et marketing en Chine\u00a0pr\u00e9sente les modalit\u00e9s du r\u00e9f\u00e9rencement naturel dans le pays. 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