{"id":425,"date":"2017-07-28T14:31:29","date_gmt":"2017-07-28T12:31:29","guid":{"rendered":"https:\/\/iste.yhello.co\/product\/les-moteurs-et-systemes-de-recommandation\/"},"modified":"2024-01-03T13:40:00","modified_gmt":"2024-01-03T13:40:00","slug":"les-moteurs-et-systemes-de-recommandation","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/en\/produit\/les-moteurs-et-systemes-de-recommandation\/","title":{"rendered":"Les moteurs et syst\u00e8mes de recommandation"},"content":{"rendered":"

Pl\u00e9biscit\u00e9s par les diff\u00e9rentes plateformes de contenus (livres, musiques, films) et par les sites de ventes en ligne, les syst\u00e8mes de recommandation sont des \u00e9l\u00e9ments-cl\u00e9s des strat\u00e9gies num\u00e9riques. Si leur d\u00e9veloppement visait \u00e0 l\u2019origine la performance des syst\u00e8mes d\u2019information, les enjeux se sont aujourd’hui massivement d\u00e9plac\u00e9s sur des logiques d\u2019optimisation de la relation client, avec comme objectif principal de maximiser les ventes potentielles.<\/p>\n

D\u2019approche transdisciplinaire, Les moteurs et syst\u00e8mes de recommandation<\/em> r\u00e9unit des contributions liant sciences de l\u2019information et de la communication, marketing, sociologie, math\u00e9matiques et informatique. Il traite de la compr\u00e9hension des mod\u00e8les sous-jacents aux syst\u00e8mes de recommandation et d\u00e9taille leur mise en perspective historique. Il analyse \u00e9galement leur d\u00e9veloppement dans les offres de contenus et \u00e9value leur impact sur le comportement des usagers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pl\u00e9biscit\u00e9s par les diff\u00e9rentes plateformes de contenus (livres, musiques, films) et par les sites de ventes en ligne, les syst\u00e8mes de recommandation sont des \u00e9l\u00e9ments-cl\u00e9s des strat\u00e9gies num\u00e9riques. Si leur d\u00e9veloppement visait \u00e0 l\u2019origine la performance des syst\u00e8mes d\u2019information, les enjeux se sont aujourd’hui massivement d\u00e9plac\u00e9s sur des logiques d\u2019optimisation de la relation client, avec […]<\/p>\n","protected":false},"featured_media":426,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[707],"product_tag":[31,196,410,1761,143,197,198,199,21,200,22,201,1762,203,204,63,25,172,209,1763,1530,212,38,192,145,28,1764,1765],"class_list":{"0":"post-425","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-systmes-dinformation-web-et-socit-12506570","7":"product_tag-ebook","8":"product_tag-ebooks","9":"product_tag-gerald-kembellec","10":"product_tag-ghislaine-chartron","11":"product_tag-imad-saleh","12":"product_tag-iste","13":"product_tag-iste-edition","14":"product_tag-iste-editions","15":"product_tag-iste-group","16":"product_tag-isteedition","17":"product_tag-istegroup","18":"product_tag-kindle","19":"product_tag-les-moteurs-et-systemes-de-recommandation","20":"product_tag-liseuse","21":"product_tag-livre","22":"product_tag-livre-electronique","23":"product_tag-livre-numerique","24":"product_tag-livre-scientifique","25":"product_tag-livres-scientifiques","26":"product_tag-moteurs","27":"product_tag-numeriques","28":"product_tag-ouvrage","29":"product_tag-ouvrage-numerique","30":"product_tag-ouvrage-science","31":"product_tag-ouvrage-scientifique","32":"product_tag-ouvrage-scientifique-francais","33":"product_tag-strategies-numeriques","34":"product_tag-systemes-de-recommandation","36":"first","37":"instock","38":"shipping-taxable","39":"purchasable","40":"product-type-variable"},"acf":[],"yoast_head":"\nLes moteurs et syst\u00e8mes de recommandation - 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