{"id":267,"date":"2017-07-28T11:17:46","date_gmt":"2017-07-28T09:17:46","guid":{"rendered":"https:\/\/iste.yhello.co\/product\/geobusiness\/"},"modified":"2024-10-21T13:40:43","modified_gmt":"2024-10-21T12:40:43","slug":"geobusiness","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/en\/produit\/geobusiness\/","title":{"rendered":"Geobusiness"},"content":{"rendered":"

Cet ouvrage pr\u00e9sente les nombreuses applications de la g\u00e9omatique dans le monde des affaires : monitoring de flottes de v\u00e9hicules, marketing spatial crois\u00e9, analyse des parcours clients en magasin, tra\u00e7abilit\u00e9 des colis dans la cha\u00eene logistique, etc.<\/p>\n

Il explore ce croisement fascinant entre la g\u00e9omatique et l\u2019intelligence d\u2019affaires \u00e0 travers des mises en situation pratiques et des pr\u00e9occupations d\u00e9cisionnelles types. Dans un contexte hautement comp\u00e9titif, ces technologies g\u00e9ospatiales apportent une connaissance essentielle \u00e0 la strat\u00e9gie des affaires tout en g\u00e9n\u00e9rant une surabondance d\u2019informations.<\/p>\n

Geobusiness, la g\u00e9omatique dans le monde des affaires\u00a0<\/em>illustre les diff\u00e9rentes facettes concr\u00e8tes de ce champ disciplinaire dynamique, devenu un outil pr\u00e9cieux pour la prise de d\u00e9cision et la gestion op\u00e9rationnelle des organisations.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cet ouvrage pr\u00e9sente les nombreuses applications de la g\u00e9omatique dans le monde des affaires : monitoring de flottes de v\u00e9hicules, marketing spatial crois\u00e9, analyse des parcours clients en magasin, tra\u00e7abilit\u00e9 des colis dans la cha\u00eene logistique, etc. Il explore ce croisement fascinant entre la g\u00e9omatique et l\u2019intelligence d\u2019affaires \u00e0 travers des mises en situation pratiques […]<\/p>\n","protected":false},"featured_media":268,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[675,707],"product_tag":[1333,1334,31,196,18,1335,1336,608,197,198,199,21,200,22,201,1337,203,204,63,25,172,209,1338,212,38,192,145,28,1339,1254,1022,1340,1341,146],"class_list":{"0":"post-267","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-nouveauts-12519446","7":"product_cat-systmes-dinformation-web-et-socit-12506570","8":"product_tag-business-intelligence","9":"product_tag-claude-caron","10":"product_tag-ebook","11":"product_tag-ebooks","12":"product_tag-edition-scientifique","13":"product_tag-geobusiness","14":"product_tag-geomatique","15":"product_tag-informatique","16":"product_tag-iste","17":"product_tag-iste-edition","18":"product_tag-iste-editions","19":"product_tag-iste-group","20":"product_tag-isteedition","21":"product_tag-istegroup","22":"product_tag-kindle","23":"product_tag-la-geomatique-dans-le-monde-des-affaires","24":"product_tag-liseuse","25":"product_tag-livre","26":"product_tag-livre-electronique","27":"product_tag-livre-numerique","28":"product_tag-livre-scientifique","29":"product_tag-livres-scientifiques","30":"product_tag-outil-geospatial","31":"product_tag-ouvrage","32":"product_tag-ouvrage-numerique","33":"product_tag-ouvrage-science","34":"product_tag-ouvrage-scientifique","35":"product_tag-ouvrage-scientifique-francais","36":"product_tag-prisme","37":"product_tag-societe","38":"product_tag-systeme-dinformation","39":"product_tag-tracabilite","40":"product_tag-universite-de-sherbrooke","41":"product_tag-web","43":"first","44":"instock","45":"shipping-taxable","46":"purchasable","47":"product-type-variable"},"acf":[],"yoast_head":"\nGeobusiness - ISTE Group<\/title>\n<meta name=\"description\" content=\"L'ouvrage pr\u00e9sente les nombreuses applications de la g\u00e9omatique dans le monde des affaires (marketing spatial crois\u00e9, analyse des parcours clients en magasin..)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.istegroup.com\/fr\/produit\/geobusiness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geobusiness - ISTE Group\" \/>\n<meta property=\"og:description\" content=\"L'ouvrage pr\u00e9sente les nombreuses applications de la g\u00e9omatique dans le monde des affaires (marketing spatial crois\u00e9, analyse des parcours clients en magasin..)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.istegroup.com\/fr\/produit\/geobusiness\/\" \/>\n<meta property=\"og:site_name\" content=\"ISTE Group\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-21T12:40:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.istegroup.com\/wp-content\/uploads\/2017\/07\/18024965009_8440874641-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.istegroup.com\/fr\/produit\/geobusiness\/\",\"url\":\"https:\/\/www.istegroup.com\/fr\/produit\/geobusiness\/\",\"name\":\"Geobusiness - ISTE Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.istegroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.istegroup.com\/fr\/produit\/geobusiness\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.istegroup.com\/fr\/produit\/geobusiness\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.istegroup.com\/wp-content\/uploads\/2017\/07\/18024965009_8440874641-1.jpg\",\"datePublished\":\"2017-07-28T09:17:46+00:00\",\"dateModified\":\"2024-10-21T12:40:43+00:00\",\"description\":\"L'ouvrage pr\u00e9sente les nombreuses applications de la g\u00e9omatique dans le monde des affaires (marketing spatial crois\u00e9, analyse des parcours clients en magasin..)\",\"breadcrumb\":{\"@id\":\"https:\/\/www.istegroup.com\/fr\/produit\/geobusiness\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.istegroup.com\/fr\/produit\/geobusiness\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.istegroup.com\/fr\/produit\/geobusiness\/#primaryimage\",\"url\":\"https:\/\/www.istegroup.com\/wp-content\/uploads\/2017\/07\/18024965009_8440874641-1.jpg\",\"contentUrl\":\"https:\/\/www.istegroup.com\/wp-content\/uploads\/2017\/07\/18024965009_8440874641-1.jpg\",\"width\":1360,\"height\":2048,\"caption\":\"La g\u00e9omatique dans le monde des affaires\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.istegroup.com\/fr\/produit\/geobusiness\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.istegroup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shop\",\"item\":\"https:\/\/www.istegroup.com\/fr\/nouveautes\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Geobusiness\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.istegroup.com\/#website\",\"url\":\"https:\/\/www.istegroup.com\/\",\"name\":\"ISTE Group\",\"description\":\"Publishing Knowledge\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.istegroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Geobusiness - ISTE Group","description":"L'ouvrage pr\u00e9sente les nombreuses applications de la g\u00e9omatique dans le monde des affaires (marketing spatial crois\u00e9, analyse des parcours clients en magasin..)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.istegroup.com\/fr\/produit\/geobusiness\/","og_locale":"en_US","og_type":"article","og_title":"Geobusiness - ISTE Group","og_description":"L'ouvrage pr\u00e9sente les nombreuses applications de la g\u00e9omatique dans le monde des affaires (marketing spatial crois\u00e9, analyse des parcours clients en magasin..)","og_url":"https:\/\/www.istegroup.com\/fr\/produit\/geobusiness\/","og_site_name":"ISTE Group","article_modified_time":"2024-10-21T12:40:43+00:00","og_image":[{"width":1360,"height":2048,"url":"https:\/\/www.istegroup.com\/wp-content\/uploads\/2017\/07\/18024965009_8440874641-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.istegroup.com\/fr\/produit\/geobusiness\/","url":"https:\/\/www.istegroup.com\/fr\/produit\/geobusiness\/","name":"Geobusiness - ISTE Group","isPartOf":{"@id":"https:\/\/www.istegroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.istegroup.com\/fr\/produit\/geobusiness\/#primaryimage"},"image":{"@id":"https:\/\/www.istegroup.com\/fr\/produit\/geobusiness\/#primaryimage"},"thumbnailUrl":"https:\/\/www.istegroup.com\/wp-content\/uploads\/2017\/07\/18024965009_8440874641-1.jpg","datePublished":"2017-07-28T09:17:46+00:00","dateModified":"2024-10-21T12:40:43+00:00","description":"L'ouvrage pr\u00e9sente les nombreuses applications de la g\u00e9omatique dans le monde des affaires (marketing spatial crois\u00e9, analyse des parcours clients en magasin..)","breadcrumb":{"@id":"https:\/\/www.istegroup.com\/fr\/produit\/geobusiness\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.istegroup.com\/fr\/produit\/geobusiness\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.istegroup.com\/fr\/produit\/geobusiness\/#primaryimage","url":"https:\/\/www.istegroup.com\/wp-content\/uploads\/2017\/07\/18024965009_8440874641-1.jpg","contentUrl":"https:\/\/www.istegroup.com\/wp-content\/uploads\/2017\/07\/18024965009_8440874641-1.jpg","width":1360,"height":2048,"caption":"La g\u00e9omatique dans le monde des affaires"},{"@type":"BreadcrumbList","@id":"https:\/\/www.istegroup.com\/fr\/produit\/geobusiness\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.istegroup.com\/"},{"@type":"ListItem","position":2,"name":"Shop","item":"https:\/\/www.istegroup.com\/fr\/nouveautes\/"},{"@type":"ListItem","position":3,"name":"Geobusiness"}]},{"@type":"WebSite","@id":"https:\/\/www.istegroup.com\/#website","url":"https:\/\/www.istegroup.com\/","name":"ISTE Group","description":"Publishing Knowledge","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.istegroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.istegroup.com\/en\/wp-json\/wp\/v2\/product\/267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.istegroup.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.istegroup.com\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.istegroup.com\/en\/wp-json\/wp\/v2\/media\/268"}],"wp:attachment":[{"href":"https:\/\/www.istegroup.com\/en\/wp-json\/wp\/v2\/media?parent=267"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.istegroup.com\/en\/wp-json\/wp\/v2\/product_brand?post=267"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.istegroup.com\/en\/wp-json\/wp\/v2\/product_cat?post=267"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.istegroup.com\/en\/wp-json\/wp\/v2\/product_tag?post=267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}