{"id":11694,"date":"2018-03-28T15:18:19","date_gmt":"2018-03-28T13:18:19","guid":{"rendered":"https:\/\/iste.yhello.co\/?post_type=product&#038;p=11694"},"modified":"2024-01-03T13:41:49","modified_gmt":"2024-01-03T13:41:49","slug":"nouvelles-strategies-dinternationalisation-des-pme","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/en\/produit\/nouvelles-strategies-dinternationalisation-des-pme\/","title":{"rendered":"Nouvelles strat\u00e9gies d\u2019internationalisation des PME"},"content":{"rendered":"<p>Vecteur d\u2019opportunit\u00e9s et de menaces, l\u2019international constitue un r\u00e9el enjeu pour les petites et moyennes entreprises (PME).<\/p>\n<p>Cet ouvrage examine les nouvelles strat\u00e9gies d\u2019internationalisation des PME, et plus particuli\u00e8rement les strat\u00e9gies t\u00eate-de-pont \u2013 d\u00e9marche consistant \u00e0 s\u2019implanter dans un pays pour r\u00e9exporter vers des march\u00e9s tiers voisins. Celles-ci peuvent faciliter l\u2019acc\u00e8s \u00e0 de nouveaux march\u00e9s tout en limitant l\u2019engagement de ressources et l\u2019exposition aux risques. Elles constituent une nouvelle forme d\u2019internationalisation permettant aux PME de valoriser leurs actifs dans les pays matures et \u00e9mergents, mais aussi d\u2019acc\u00e9l\u00e9rer leur croissance et de se positionner dans des march\u00e9s \u00e0 fort potentiel de croissance.<\/p>\n<p>En s\u2019appuyant sur l\u2019\u00e9tude de cinq PME manufacturi\u00e8res fran\u00e7aises ayant cr\u00e9\u00e9 des filiales \u00e0 l\u2019\u00e9tranger,\u00a0<em>Nouvelles strat\u00e9gies d\u2019internationalisation des PME<\/em>\u00a0pr\u00e9sente les motivations, les \u00e9tapes de d\u00e9ploiement mais aussi les r\u00e9sultats et les \u00e9cueils rencontr\u00e9s au cours de ce processus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vecteur d\u2019opportunit\u00e9s et de menaces, l\u2019international constitue un r\u00e9el enjeu pour les petites et moyennes entreprises (PME). Cet ouvrage examine les nouvelles strat\u00e9gies d\u2019internationalisation des PME, et plus particuli\u00e8rement les strat\u00e9gies t\u00eate-de-pont \u2013 d\u00e9marche consistant \u00e0 s\u2019implanter dans un pays pour r\u00e9exporter vers des march\u00e9s tiers voisins. Celles-ci peuvent faciliter l\u2019acc\u00e8s \u00e0 de nouveaux march\u00e9s [&hellip;]<\/p>\n","protected":false},"featured_media":11701,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[3262],"product_tag":[18,19,20,3430,289,3558,21,22,25,26,27,3556,3557,28],"class_list":{"0":"post-11694","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-non-classe","7":"product_tag-edition-scientifique","8":"product_tag-editions-francaise","9":"product_tag-editions-technique","10":"product_tag-entrepreneuriat-et-gestion","11":"product_tag-innovation","12":"product_tag-innover-pour-conquerir-de-nouveaux-marches","13":"product_tag-iste-group","14":"product_tag-istegroup","15":"product_tag-livre-numerique","16":"product_tag-livre-scientifique-francais","17":"product_tag-livre-technique-francais","18":"product_tag-noemie-dominguez","19":"product_tag-nouvelles-strategies-dinternationalisation-des-pme","20":"product_tag-ouvrage-scientifique-francais","22":"first","23":"instock","24":"shipping-taxable","25":"purchasable","26":"product-type-variable"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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