{"id":11667,"date":"2018-03-28T14:41:37","date_gmt":"2018-03-28T12:41:37","guid":{"rendered":"https:\/\/iste.yhello.co\/?post_type=product&#038;p=11667"},"modified":"2024-01-03T13:41:43","modified_gmt":"2024-01-03T13:41:43","slug":"methodes-et-outils-de-veille-creative","status":"publish","type":"product","link":"https:\/\/www.istegroup.com\/en\/produit\/methodes-et-outils-de-veille-creative\/","title":{"rendered":"M\u00e9thodes et outils de veille cr\u00e9ative"},"content":{"rendered":"<p>La veille cr\u00e9ative est une activit\u00e9 de recherche d\u2019informations et de surveillance d\u2019un environnement informationnel \u00e0 des fins de cr\u00e9ativit\u00e9 et d\u2019innovation. Elle correspond au processus menant \u00e0 l\u2019\u00e9laboration d\u2019une fourniture informationnelle adapt\u00e9e \u00e0 l\u2019inspiration de personnels cr\u00e9atifs ou charg\u00e9s d\u2019innovation. Elle vise la reconnaissance de nouveaut\u00e9s (id\u00e9es, produits, technologies, etc.), l\u2019identification de nouveaux acteurs du monde de la cr\u00e9ation et de l\u2019innovation, et le rep\u00e9rage de pistes de d\u00e9veloppements oubli\u00e9es ou n\u00e9glig\u00e9es.<\/p>\n<p><em>M\u00e9thodes et outils de veille cr\u00e9ative<\/em>\u00a0expose de nombreux moyens in\u00e9dits et d\u2019autres plus classiques pour d\u00e9couvrir des nouveaut\u00e9s en cours de d\u00e9veloppement, anticiper le design de futurs produits, rep\u00e9rer des pistes d\u2019inventions inexplor\u00e9es, d\u00e9velopper et analyser des strat\u00e9gies d\u2019innovation, ou encore reconna\u00eetre l\u2019\u00e9mergence d\u2019artistes bient\u00f4t influents. Afin d\u2019en faciliter la s\u00e9lection, ces moyens sont pr\u00e9sent\u00e9s au lecteur par cat\u00e9gories permettant de r\u00e9pondre \u00e0 un m\u00eame type de probl\u00e8me ou un m\u00eame principe de raisonnement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La veille cr\u00e9ative est une activit\u00e9 de recherche d\u2019informations et de surveillance d\u2019un environnement informationnel \u00e0 des fins de cr\u00e9ativit\u00e9 et d\u2019innovation. Elle correspond au processus menant \u00e0 l\u2019\u00e9laboration d\u2019une fourniture informationnelle adapt\u00e9e \u00e0 l\u2019inspiration de personnels cr\u00e9atifs ou charg\u00e9s d\u2019innovation. Elle vise la reconnaissance de nouveaut\u00e9s (id\u00e9es, produits, technologies, etc.), l\u2019identification de nouveaux acteurs [&hellip;]<\/p>\n","protected":false},"featured_media":11671,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[3262],"product_tag":[18,19,20,3571,21,22,25,26,27,3570,28,3568,3569,3567],"class_list":{"0":"post-11667","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-non-classe","7":"product_tag-edition-scientifique","8":"product_tag-editions-francaise","9":"product_tag-editions-technique","10":"product_tag-informations","11":"product_tag-iste-group","12":"product_tag-istegroup","13":"product_tag-livre-numerique","14":"product_tag-livre-scientifique-francais","15":"product_tag-livre-technique-francais","16":"product_tag-methodes-et-outils-de-veille-creative","17":"product_tag-ouvrage-scientifique-francais","18":"product_tag-stephane-goria","19":"product_tag-strategies-dinnovation","20":"product_tag-veille-creative","22":"first","23":"instock","24":"shipping-taxable","25":"purchasable","26":"product-type-variable"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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